Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria
ABSTRACT
Cocoa belong to the family of
steruliacacea and gerus "theobroma" was discovered in the 811 century
at the Amazon basin and later spread to other tropical areas of south and
central America and West Africa (Osun, 2001) The crop was eventually introduced
into Nigeria in 887 (Ayorinde 1995). Nigeria was rated the second higher
producer of cocoa in the world ranking after Ivory Coast, Brazil and Ghana.
Prior to the oil boom of the mid 1970s, cocoa was one of the highest foreign
exchange earner in Nigeria and for a long time the crop has been generating
substantial foreign exchange earnings for the country (Titola, 1997). The cocoa
sector still offer a large sizable number of people employment both directly
.id indirectly (Oduwole, 2004) in addition it is an important sources of raw
material as well as sources of revenue to government of cocoa producing states.
However, evidence has shown that the growth rate of cocoa production has been
declining in recent years as a result of old age of cocoa tress and
inefficiency in the use of resources by farmers. The implication of this, has
been reduced cocoa production at a time when there are more processing
industries and the increased demand for Nigerian cocoa as result of increase
growth.ii consumption of chocolate drinks in the world over.
0.0
EZEKWEM, P (2021). Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria . Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-consumers-willingness-to-pay-for-segmented-chocolate-drinks-in-abia-state-nigeria-7-2
PATRICK, EZEKWEM. "Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 12 Jul. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-consumers-willingness-to-pay-for-segmented-chocolate-drinks-in-abia-state-nigeria-7-2. Accessed 26 Dec. 2024.
PATRICK, EZEKWEM. "Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 12 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-consumers-willingness-to-pay-for-segmented-chocolate-drinks-in-abia-state-nigeria-7-2 >.
PATRICK, EZEKWEM. "Analysis Of Consumers' Willingness To Pay For Segmented Chocolate Drinks In Abia State, Nigeria " Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-consumers-willingness-to-pay-for-segmented-chocolate-drinks-in-abia-state-nigeria-7-2