The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State
ABSTRACT
This study is on the impact of
corporate identity on market performance of an organization. A study of MTN
Nigeria, Port Harcourt, Rivers State. One of the problems addressed in this
study was lack of clear identity and image which undermine all productive
activities, reduce market growth and performance of the organization. The total
population used is 340 (Three Hundred and Forty) which is made up of
Administrative & Human Resource Officers, Customer Services and Marketing
Development Officers and a sample size of 184 employees was randomly drawn from
MTN Nigeria Port Harcourt, Rivers State. The personal interviews and
questionnaire are as well analysed according. The research used chi-square (x2)
statistics for testing hypothesis formulated. Findings showed an indication
that there are means through which corporate identity is communicated which
include nomenclature (business name), graphics, formal statements, architecture
(buildings & factory layouts), interactions/events and feedback. The
researcher recommends that every organization should endeavour to develop a
positive image and reputation in the eyes of its stakeholders.
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AGBAI, M (2021). The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State . Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-corporate-identity-on-market-performance-of-an-organization-a-study-of-mtn-nigeria-port-harcourt-rivers-state-7-2
MERCY, AGBAI. "The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 13 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-corporate-identity-on-market-performance-of-an-organization-a-study-of-mtn-nigeria-port-harcourt-rivers-state-7-2. Accessed 26 Dec. 2024.
MERCY, AGBAI. "The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 13 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-corporate-identity-on-market-performance-of-an-organization-a-study-of-mtn-nigeria-port-harcourt-rivers-state-7-2 >.
MERCY, AGBAI. "The Impact Of Corporate Identity On Market Performance Of An Organization: A Study Of Mtn Nigeria, Port Harcourt, Rivers State " Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-corporate-identity-on-market-performance-of-an-organization-a-study-of-mtn-nigeria-port-harcourt-rivers-state-7-2