Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality
ABSTRACT
The study focuses on the different levels to which
small-scale businesses in the Calabar municipality carry-out advertising
activities and the strategies often used by them. The purpose of the firms
using promotion tools is to reach a vast number of consumers at home and in the
offices. The study explored the Analysis of advertising practice and strategies
of selected small-scale businesses. A case study of Selected Small Scale
Businesses in Calabar municipality. This research was conducted to investigate
whether people do advertise, how often do the advertise. Factors influencing
advertising strategies when forming their strategies. The main statistical
technique used in the analysis of was chi-square test. Personal interview and
questionnaires were used to gather relevant information from respondents which
their reply was of great importance in carrying out this study. The two
hypothesis tested was done based on how various types of businesses in
small-scale do advertise their products or services and also how businesses do
considered factors influencing advertising strategies when forming their
strategies.
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AYA, E (2021). Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality. Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-advertising-practice-and-strategies-of-selected-small-scale-businesses-in-calabar-municipality-7-2
EDODI, AYA. "Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 13 Jul. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-advertising-practice-and-strategies-of-selected-small-scale-businesses-in-calabar-municipality-7-2. Accessed 26 Dec. 2024.
EDODI, AYA. "Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 13 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-advertising-practice-and-strategies-of-selected-small-scale-businesses-in-calabar-municipality-7-2 >.
EDODI, AYA. "Analysis Of Advertising Practice And Strategies Of Selected Small-Scale Businesses In Calabar Municipality" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-advertising-practice-and-strategies-of-selected-small-scale-businesses-in-calabar-municipality-7-2