Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State
ABSTRACT
This research work tends to examine the determinants of customer loyalty
among household purchases from grocery stores in Abia State. The main
objective of the study was to ascertain the determinants of grocery stores
loyalty among household in urban area of Abia State .This research work was
carried out using primary data, it was collected through administered
respondents. The researcher also used multiple regression as the model out
carry out the analysis and the statistical tool used was simple descriptive
statistics. This research work covers grocery stores in the urban area of Abia
state only as the population. The research study was conducted in Abia state of
Nigeria which was created on 27th august, 1991 out of the old Imo State. The
researcher found out that grocery stores renders good services than that of
the open market were one purchase goods and services in bulk based on the
findings the researcher recommends that the operators of grocery store
should center on providing services required by customers, they make
available goodS and services at affordable prices.
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IBEZIM, C (2021). Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-7-2
CHINOMSO, IBEZIM. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Jun. 2021, https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-7-2. Accessed 25 Dec. 2024.
CHINOMSO, IBEZIM. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-7-2 >.
CHINOMSO, IBEZIM. "Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/determinants-of-customer-loyalty-among-household-purchases-from-grocery-stores-in-abia-state-7-2