Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)

UZOIGWE FAITH AMAKA | 80 pages (12469 words) | Projects

ABSTRACT


Firms continuously seek new ways to promote their product and enhance

consumers adoption. This study is undertaken to examine the assssment of the

re1atioship between promotional strategies and new product adopion. The study

adopted a survey approach structured questionnaire; the population of interest

emphasized the managernnt, staff and distributors of Nigeria Breeries Plc, Aba.

Sample size of 250 was drawn from the population of study usin Taro Yarnen

methods. Findings of the tudy showed that there is strongly positik'e relationship

between promotional strttegies of Nigeria Breweries Plc and new product

adoption. Based on the hndings, the study recommended among others, that,

Nigerian Breweries Plc should reinforce their existing promotion strategies in

order to maintain and enhance the positive impact they have on new product

adoption, Corporate bodies should regularly review their promotion strategies to

ensure that they yield desired impact, Marketing executives should base

formulation of their promtion strategies on research findings to avoid ineffective

strategies..

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APA

UZOIGWE, A (2021). Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba). Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2

MLA 8th

AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 04 Jun. 2021, https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2. Accessed 25 Dec. 2024.

MLA7

AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 04 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2 >.

Chicago

AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2

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