ABSTRACT
a This study focused on marketing efficiency and profitability of vegetable oil
in Abia state. It specifically examines the factors that influences marketing
efficiency; the nature of price spread and margins and the socio-economic
profile of marketer/traders of vegetable oil in the study area. Respondents
were selected from the zones using multistage random sampling technique
while data were collected with pretested and structured questionnaires.
Analytically, the study employed descriptive statistics, price spread and
multiple regressions and the results showed the presence of inefficient
market in the study area as depicted by higher price spread in Umuahia
and Ohafia especially. It equally revealed that traders in the area are
mature adults, active and productive; mostly married male with bloated
household size of average 7 members per household. They are also fairly
experience in the business. Also, age, education, household size and
income emerged as major determinants of marketing efficiency of
packaged water in the area. This study therefore supported the need to put
in place a very robust effective measure in order to eliminate wasteful
marketing cost or competence of market structure and improvement in
infrastructural development as a means of enhancing marketing efficiency
OBI, N (2021). Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-marketing-efficiency-and-profitability-of-vegetable-oil-in-abia-state-7-2
N., OBI. "Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 07 Jun. 2021, https://repository.mouau.edu.ng/work/view/analysis-of-marketing-efficiency-and-profitability-of-vegetable-oil-in-abia-state-7-2. Accessed 25 Dec. 2024.
N., OBI. "Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 07 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-marketing-efficiency-and-profitability-of-vegetable-oil-in-abia-state-7-2 >.
N., OBI. "Analysis Of Marketing Efficiency And Profitability Of Vegetable Oil In Abia State" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-marketing-efficiency-and-profitability-of-vegetable-oil-in-abia-state-7-2