Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State
ABSTRACT
Table water business has become a fact over the last decade. The
increasing trend in the consumption and market value explains
that consumers are willing to pay a premium costs and this, while it
is a product which they can get in most cases at minimal costs.
Moreover, the quality of table water is still being disputed by
researchers. This indicates that consumers beliefs and perception
probably play an essential role in their purchasing behavior towards
table water. The general objective of this study is to analyze the
consumer behavior on selected table water in Abia State, the
specific objectives are to: describe the socio-economic
characteristics of the respondent; examine the brands of table water
commonly consumed by consumers in the study area; and to
determine the factors affecting the consumer purchase behavior of
these selected table water in Abia State. The study adopted a
sample size of 120 from a multi stage random sampling method.
Questionnaire was used to collect data for the study; which are
later analyzed with simple percentage and multiple regressions
models. After the study, it was concluded that price, income,
household size and marital status influence the purchase behavior
of table water consumers in Abia State. The researcher
recommended that these consumer behavior variables should be
studied so as to design effective marketing strategies to enhance
marketing efficiency.
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KORIE, O (2021). Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State. Repository.mouau.edu.ng: Retrieved Dec 25, 2024, from https://repository.mouau.edu.ng/work/view/determinants-of-purchase-behavior-among-consumers-of-selected-brand-of-bottled-water-in-umuahia-abia-state-7-2
ODINAKACHUKWU, KORIE. "Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 07 Jun. 2021, https://repository.mouau.edu.ng/work/view/determinants-of-purchase-behavior-among-consumers-of-selected-brand-of-bottled-water-in-umuahia-abia-state-7-2. Accessed 25 Dec. 2024.
ODINAKACHUKWU, KORIE. "Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 07 Jun. 2021. Web. 25 Dec. 2024. < https://repository.mouau.edu.ng/work/view/determinants-of-purchase-behavior-among-consumers-of-selected-brand-of-bottled-water-in-umuahia-abia-state-7-2 >.
ODINAKACHUKWU, KORIE. "Determinants Of Purchase Behavior Among Consumers Of Selected Brand Of Bottled Water In Umuahia, Abia State" Repository.mouau.edu.ng (2021). Accessed 25 Dec. 2024. https://repository.mouau.edu.ng/work/view/determinants-of-purchase-behavior-among-consumers-of-selected-brand-of-bottled-water-in-umuahia-abia-state-7-2