Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State

Onuoha Promise Okechukwu | 67 pages (11030 words) | Projects

ABSTRACT

Price discrimination is the practice of charging different customers different prices for the same product.. This study set out to study effect of price discrimination on consumer preference towards made in Nigeria textile products in Aba, Abia State. The problem envisaged stems from a major problem that has bedeviled Nigeria in her effort to develop her industrial sector is the apparent preference by Nigerians for foreign made goods and the price discrimination that exists among them. The overall objective of this study was to examine theeffect of price discrimination on consumer preference towards made in Nigeria textile products in Aba, Abia State. Specifically, the objectives are to:determine the effect of price discrimination on consumer preference towards made in Nigeria textile products; examine the relationship between changes in price and consumer purchase behavior towards made in Nigeria textile products; ascertain the effect of product discrimination on consumer repurchase intentions; to ascertain overall perception of the consumers towards made in Nigeria textile products..This study adopted a descriptive survey design. The study therefore involved a sample size of 400 respondents. The study collected primary data from the respondents. The data collected quantitative data. Qualitative data is a categorical measurement expressed not in terms of numbers, but rather by means of a natural language description. Analysis was done using (Simple Regression) Statistical Package for Social Sciences 22.0 (SPSS), allowing the researcher to present the information in form of tables and figures. It was found thatthere is a significant relationship between Price discrimination and customer preference. The study concludes thatPrice discrimination was identified as major determining factors for the preference among foreign and local textile materials by Nigerian consumers. It was recommended that for enhanced marketing performance, our local manufactures should try as much as possible to improve on the quality of their products by using high quality raw materials and use of modern techniques and technologies so as to reduce price. Limitation and suggestions of areas for further study were given therein. 


TABLE OF CONTENTS

Title Page                                                                                                        i

Certification                                                                                                    ii

Dedication                                                                                                       iii

Acknowledgement                                                                                         iv

Abstract                                                                                                            v

Table of Contents                                                                                           vi

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the Study                                                                1

1.2 Statement of Research Problem 3

1.3 Objectives of the Study                                                                    5

1.4 Research Questions                                                                          5

1.5 Research Hypotheses                                                                       6

1.6 Significance of the Study                                                                 6

1.7 Scope of the Study                                                                           7

1.8 Definition of Terms                                                                                 7

1.9 Limitation of Study                                                                            8

CHAPTER 2

2.0 Review of Related Literature                                                                       9

2.1 Conceptual Framework                                                                      9

2.1.1 Consumer Behavior                                                                         9

2.1.2 Consumer Repurchase Intentions                                                 10

2.1.3 Culture                                                                                          12

2.1.4 Consumer Ethnocentrism Effects                                                 12

2.2 Price Discrimination                                                                         14

2.2.1 Types of Price Discrimination                                                       15

2.3 The Attitude of Consumers towards Made- In Nigeria Textile Materials                                                     16

2.4 The Development and State Of Textile Industry in Nigeria.          17

2.5 Theoretical Framework                                                                     20

2.6 Empirical Review                                                                                                   25

CHAPTER 3

3.0Research Methodology                                                                                29

3.1 Research Design                                                                                                    29

3.2 Area of Study                                                                                     29

3.3 Population of the Study                                                                   30

3.4Sampling Technique                                                                          30

3.4.1 Sample Size Determination                                                           31

3.5 Validity of Instrument                                                                       32

3.5.1 Reliability of the Instrument                                                         32

3.6 Sources of Data Collection                                                               32

3.7 Method of Data Analysis                                                                   32

3.7.1 Decision Rule                                                                                  33


CHAPTER 4

4.0Data Presentation and Analysis                                                                  34

4.1 Introduction                                                                                      34

4.2Data Collection and Collation                                                                          34

4.3  Summary of Demographic Characteristics                                                36

4.4 Analysis of Research Questions                                                        38

4.5 Test of Hypotheses                                                                                       42

4.5.1 Hypothesis 1                                                                                   42

4.5.2 Hypothesis 2                                                                                    43

4.5.3 Hypothesis 3                                                                                    44

4.6 Discussions of Findings                                                                      46

CHAPTER 5

5.0Summary, Conclusion and Recommendations                                          48

5.1 Summary of Findings                                                                          48

5.2 Conclusion                                                                                          49

5.3 Recommendations                                                                                                 50

5.4 Suggested Areas for Further Studies                                                                     52

REFERENCES                                                                                                            53

APPENDIX                                                                                                               55

QUESTIONNAIRE                                                                                                                         56


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APA

ONUOHA, O (2021). Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-price-discrimination-on-consumer-preference-towards-made-in-nigeria-textile-products-in-aba-abia-state-7-2

MLA 8th

OKECHUKWU, ONUOHA. "Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 02 Mar. 2021, https://repository.mouau.edu.ng/work/view/effect-of-price-discrimination-on-consumer-preference-towards-made-in-nigeria-textile-products-in-aba-abia-state-7-2. Accessed 24 Dec. 2024.

MLA7

OKECHUKWU, ONUOHA. "Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 02 Mar. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-price-discrimination-on-consumer-preference-towards-made-in-nigeria-textile-products-in-aba-abia-state-7-2 >.

Chicago

OKECHUKWU, ONUOHA. "Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-price-discrimination-on-consumer-preference-towards-made-in-nigeria-textile-products-in-aba-abia-state-7-2

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