ABSTRACT
This research work is the effect of promotional strategies on consumer’s patronage of Corrugated Roofing Sheets in Enugu State (A study of Emenite Nigeria Limited) in this research process the major objective was to determine the effect of promotional strategies on consumer’s patronage of corrugated roofing sheets. The specific objective includes knowing whether consumers of corrugated roofing sheets rely heavily on promotional mix before they make purchase. This also constituted the major research hypotheses which guided the framework. However, the researcher used a population of 3.3 million and a sample of 246 which was arrived through topman’s scientific formula. Thereafter the researcher during this project work, and based on the result of the analysis conducted on the data collected, found out that majority of the respondents were within 27-35 years bracket; majority of the respondents being businessmen/women. Almost all the respondents affirmed that promotional strategy motivated to purchase Emenite Corrugated Roofing sheets. The analysis also revealed that of corrugated roofing sheets more than other promotional elements. Based on thefindings, the researcher concluded that since majority of the respondents has basic formal education, effort should be geared towards improving public relation campaigns and publicity. However, the researcher recommend that the firm should continuously be upgrading budgetary allocation on promotional strategies especially publicity, so as to harness the golden opportunities available within the market.
TABLE OF CONTENTS
Declaration i
Certification ii
Dedication iii
Acknowledgment iv
Table of Contents v
List of Tables vii
Abstract viii
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objective of the Study 4
1.4 Research Question 5
1.5 Research Hypotheses 5
1.6 Significance of the Study 6
1.7 Scope of the Study 7
1.8 Limitation of the Study 7
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Concept of Promotion 8
2.1.1 Promotional Strategies 8
2.1.2 Promotional Mix 8
2.2.3 Nature and Importance of Promotional tools on Consumers 10
2.2 Roles of Promotional Mix/tools 11
2.2.1 Companies use promotional strategies to achieve many objectives 11
2.2.2 Emenite Limited 13
2.3 Promotional Budget 14
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design 17
3.2 Area of the Study 17
3.3 Population of the Study 17
3.4.1 Sample, Sampling Technique and Sample Size 18
3.5 Data Collection Procedure 19
3.5.1 Instruments used in gathering data 19
3.5.2: Questionnaire Design 19
3.6 Source of Data 20
3.6.1 Primary Data 20
3.6.2 Secondary Data 20
3.7 Validity and Reliability 20
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1Findings 40
5.2 Conclusions 42
5.3 Recommendations 43
REFERENCES
APPENDIX
NWAOBILOR, C (2021). Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-promotional-strategies-on-consumer-patronage-of-corrugated-roofing-sheet-in-enugu-state-a-study-of-emenite-nigeria-limited-enugu-7-2
CHIBUIKE, NWAOBILOR. "Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 11 Jan. 2021, https://repository.mouau.edu.ng/work/view/effect-of-promotional-strategies-on-consumer-patronage-of-corrugated-roofing-sheet-in-enugu-state-a-study-of-emenite-nigeria-limited-enugu-7-2. Accessed 24 Dec. 2024.
CHIBUIKE, NWAOBILOR. "Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 11 Jan. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-promotional-strategies-on-consumer-patronage-of-corrugated-roofing-sheet-in-enugu-state-a-study-of-emenite-nigeria-limited-enugu-7-2 >.
CHIBUIKE, NWAOBILOR. "Effect Of Promotional Strategies On Consumer Patronage Of Corrugated Roofing Sheet In Enugu State (A Study Of Emenite Nigeria Limited, Enugu)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-promotional-strategies-on-consumer-patronage-of-corrugated-roofing-sheet-in-enugu-state-a-study-of-emenite-nigeria-limited-enugu-7-2