ABSTRACT

The study investigated on the effect of tracking technology on consumer shopping habits in retail industries in Abia State. The objectives of this study are to ascertain the effect of tracking technology on consumers shopping habit in retail industries, identify and examine the effect of investment on tracking technology on market performance. To achieve the objective of the study, survey research design method was adopted. The research adopted primary data in getting the required information. The population of the study is made up of 5923 registered retailers in Abia State while the sample size is made up of 375 after adopting taro Yamane formula. However, a total of 375 questionnaires were administered to respondent and 260 were returned. In testing the hypotheses regression and correlation analysis was used. The finding revealed that most of these retailers are aware of these technologies but few of the retailers that use tracking technology selected just two or three of the technologies that is easy for them to use. The researcher recommends that retailers should change their view on the adoption of technology in the process of identifying and satisfactorily meeting the needs of the target market as a waste of organizational resources, it will assist in the effective and efficiency of the running of their businesses. The researcher further recommends technology as paramount in addressing security need of the people and society. Therefore, government can encourage businesses to adopt and mount critical technology such as camera to aid their security implementation to aid advert crimes and also aid investigations by the authorities.    

TABLE OF CONTENT

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgements v

Table of content vi

List of tables ix

Abstract

CHAPTER 1: INTRODUCTION

1.1 Background to the Study 1

1.2 Statement of Research Problem 4

1.3 Objectives of the Study 4

1.4 Significance of the Study 5

1.5 Scope/Limitation 5

CHAPTER 2: LITERATURE REVIEW

2.1 Conceptual Review 7

2.1.1 Retailing 7

2.1.2 Functions of Retail Industries in National Development 9

2.1.3 Definition of Marketing 11

2.1.4 Importance of Marketing 12

2.1.5 Factors Affecting Marketing 12

2.1.6 Channels of Distribution 13

2.1.7 Consumer Buyer Behavior 14

2.1.8 Consumer Shopping Habits 14

2.1.9 Impact of Technology on Retail Business 15

2.1.10 Impact of Technology on Consumer Shopping Habits in Retail Industry 15

2.1.11 Types of Tracking Technology 16

2.1.12 Overview of Store Tracking Technology 20

2.1.13 Methods used by retailers in tracking 22

2.1.14 Prevention of Tracking Technology 23

2.1.15 Advantages and disadvantages of tracking technology. 24

2.2 Theoretical Framework 25

2.2.1 Technology Acceptable Model 25

2.2.1.1 Criticisms Technology Acceptance Model 27

2.2.2 Diffusion of Innovation Theory 28

2.2.2.1 Limitations of Diffusion of Innovation Theory 30

2.3 Empirical Review 31

CHAPTER 3: METHODOLOGY

3.1 Research Design 34

3.2 Area of the Study 34

3.3 Population of the Study 35

3.4 Sample Size 35

3.5 Sources of Data 36

3.6 Method of Data Analysis 36

3.6.1 Specification of Model of Analysis 36

CHAPTER FOUR: RESULT AND DISCUSSION

4.0 Return Rate of Questionnaire 40

4.1 Business Characteristics of Retailers in the Study Area 40

4.2 General Awareness of Tracking Technology among Retailers in Aba Metropolis 42

4.3 Source of Information about Tracking Technology 43

4.4 Government Support and Mandate for Adoption of Tracking Technology 44

4.5 Respondents Perception of Usefulness of Tracking Technology 44

4.6 Adoption of Tracking Technology 45

4.7 Diffusion of innovation 46

4.8 Factors That Hinders the Adoption of Tracking Technology 47

4.9 Relation between Investments and Business Performance of Tracking 

Technology in Retail Business 48

4.11 Binary Logit Estimates of Factors Influencing Choice of Using Tracking Technology 49

CHAPTER FIVE: SUMMARY, RECOMMENDATION AND CONCLUSION

5.1 Summary of Findings 51

5.2 Conclusion 53

5.3 RECOMMENDATION 54

References 56

Appendix