Effect Of Tracking Technology On Consumer Shopping Habits In Retail Industries. Abia State, Nigeria

ABSTRACT

The study investigated on the effect of tracking technology on consumer shopping habits in retail industries in Abia State. The objectives of this study are to ascertain the effect of tracking technology on consumers shopping habit in retail industries, identify and examine the effect of investment on tracking technology on market performance. To achieve the objective of the study, survey research design method was adopted. The research adopted primary data in getting the required information. The population of the study is made up of 5923 registered retailers in Abia State while the sample size is made up of 375 after adopting taro Yamane formula. However, a total of 375 questionnaires were administered to respondent and 260 were returned. In testing the hypotheses regression and correlation analysis was used. The finding revealed that most of these retailers are aware of these technologies but few of the retailers that use tracking technology selected just two or three of the technologies that is easy for them to use. The researcher recommends that retailers should change their view on the adoption of technology in the process of identifying and satisfactorily meeting the needs of the target market as a waste of organizational resources, it will assist in the effective and efficiency of the running of their businesses. The researcher further recommends technology as paramount in addressing security need of the people and society. Therefore, government can encourage businesses to adopt and mount critical technology such as camera to aid their security implementation to aid advert crimes and also aid investigations by the authorities.    

TABLE OF CONTENT

Title page ﾿ i

Declaration ﾿ ii

Certification ﾿ iii

Dedication ﾿ iv

Acknowledgements ﾿ v

Table of content ﾿ vi

List of tables ﾿ ix

Abstract

CHAPTER 1: INTRODUCTION

1.1 ﾿ Background to the Study ﾿ 1

1.2 ﾿ Statement of Research Problem ﾿ 4

1.3 ﾿ Objectives of the Study ﾿ 4

1.4 ﾿ Significance of the Study ﾿ 5

1.5 ﾿ Scope/Limitation ﾿ 5

CHAPTER 2: LITERATURE REVIEW

2.1 ﾿ Conceptual Review ﾿ 7

2.1.1 ﾿ Retailing ﾿ 7

2.1.2 ﾿ Functions of Retail Industries in National Development ﾿ 9

2.1.3 ﾿ Definition of Marketing ﾿ 11

2.1.4 ﾿ Importance of Marketing ﾿ 12

2.1.5 ﾿ Factors Affecting Marketing ﾿ 12

2.1.6 ﾿ Channels of Distribution ﾿ 13

2.1.7 ﾿ Consumer Buyer Behavior ﾿ 14

2.1.8 ﾿ Consumer Shopping Habits ﾿ 14

2.1.9 ﾿ Impact of Technology on Retail Business ﾿ 15

2.1.10 ﾿ Impact of Technology on Consumer Shopping Habits in Retail Industry ﾿ 15

2.1.11 ﾿ Types of Tracking Technology ﾿ 16

2.1.12 ﾿ Overview of Store Tracking Technology ﾿ 20

2.1.13 ﾿ Methods used by retailers in tracking ﾿ 22

2.1.14 ﾿ Prevention of Tracking Technology ﾿ 23

2.1.15 ﾿ Advantages and disadvantages of tracking technology. ﾿ 24

2.2 ﾿ Theoretical Framework ﾿ 25

2.2.1 ﾿ Technology Acceptable Model ﾿ 25

2.2.1.1 ﾿ Criticisms Technology Acceptance Model ﾿ 27

2.2.2 ﾿ Diffusion of Innovation Theory ﾿ 28

2.2.2.1 ﾿ Limitations of Diffusion of Innovation Theory ﾿ 30

2.3 ﾿ Empirical Review ﾿ 31

CHAPTER 3: METHODOLOGY

3.1 ﾿ Research Design ﾿ 34

3.2 ﾿ Area of the Study ﾿ 34

3.3 ﾿ Population of the Study ﾿ 35

3.4 ﾿ Sample Size ﾿ 35

3.5 ﾿ Sources of Data ﾿ 36

3.6 ﾿ Method of Data Analysis ﾿ 36

3.6.1 ﾿ Specification of Model of Analysis ﾿ 36

CHAPTER FOUR: RESULT AND DISCUSSION

4.0 ﾿ Return Rate of Questionnaire ﾿ 40

4.1 ﾿ Business Characteristics of Retailers in the Study Area ﾿ 40

4.2 ﾿ General Awareness of Tracking Technology among Retailers in Aba Metropolis ﾿ 42

4.3 ﾿ Source of Information about Tracking Technology ﾿ 43

4.4 ﾿ Government Support and Mandate for Adoption of Tracking Technology ﾿ 44

4.5 ﾿ Respondents Perception of Usefulness of Tracking Technology ﾿ 44

4.6 ﾿ Adoption of Tracking Technology ﾿ 45

4.7 ﾿ Diffusion of innovation ﾿ 46

4.8 ﾿ Factors That Hinders the Adoption of Tracking Technology ﾿ 47

4.9 ﾿ Relation between Investments and Business Performance of Tracking 

﾿ Technology in Retail Business ﾿ 48

4.11 ﾿ Binary Logit Estimates of Factors Influencing Choice of Using Tracking Technology ﾿ 49

CHAPTER FIVE: SUMMARY, RECOMMENDATION AND CONCLUSION

5.1 ﾿ Summary of Findings ﾿ 51

5.2 ﾿ Conclusion ﾿ 53

5.3 ﾿ RECOMMENDATION ﾿ 54

﾿ References ﾿ 56

﾿ Appendix