ABSTRACT

The study examined the Analysis of Marketing Activities of Small Scale Business Enterprises in Abia State, Nigeria. It determine the effect of sales volume on the market performance of the selected enterprises; find out the effect of price and profitability on the market of the selected enterprises. The study made use of primary data which were collected using questionnaire. These collected were analyzed using simple percentages; while the stated hypothesis were tested using multiple regression. After the statistical analyzed, the researcher concluded that product price, market shares, customers satisfaction and sales volume were the significant factors that led to market performance among the selected enterprises in the study area. However, the study reveals that most of the entrepreneurs in Aba state were middle aged people that are married with household size of 5 to 9 persons. They are small scale entrepreneurs who are relatively literature with adequate business skills and experience. That gender, level of education household size, business capital, productivity and profitability rate, interest rate charges were the major determinants in determining the marketing performance of small and medium scale enterprises in Abia State.

TABLE OF CONTENTS

Title Page 

Title Page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of Contents vi

List of Tables ix

Abstract x

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study 1

1.2 Statement of the Problem 2

1.3 Objectives of the Study 3

1.4 Research Questions 4

1.5 Statement of Hypothesis 4

1.6 Significance of the Study 4

1.7 Scope of the Study 4

1.8 Limitation of the Study 5

CHAPTER TWO 

REVIEW OF RELATED LITERATURE 

2.1 Introduction 6

2.2     The Concept of Small Enterprise 6

2.3 The Importance of Small Scale Businesses 7

2.4 The History of Small scale Business Enterprises in Nigeria 9

2.5 The Contributions of SMEs to the Nigerian Economy 11

2.6 Motives for Establishing a Small Scale Business Enterprise 12

2.7 Limitations and Prospects of SMEs Business Development in Nigeria 14

2.8     Government Contributions towards Small Scale Business Enterprises 18

2.9     Entrepreneurship and Small Business Failure 23

2.10   Entrepreneurial Skills and Small business Development 23

2.11 An overview of Marketing and Market Performance 25

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 29

3.2 Study Area 29

3.3 Population of the Study 29

3.4 Sampling Techniques 30

3.5 Determination of Sample Size 30

3.6 Method of Data Collection 31

3.6.1  Instrument 31

3.6.2 Data Source 31

3.7 Method of Data Analysis 31

3.8 Model Specification 32

3.9 Validity 33

3.10 Reliability 33

CHAPTER FOUR

RESULTS AND DISCUSSION

4.1 Socio-Economic Characteristics of the Respondents 34

4.1.1 Distribution of Respondents according to Age 34

4.1.2 Distribution of Respondents according to Marital Status 35

4.1.3 Distribution of Respondents according to Household size 35

4.1.4 Distribution of Respondents According to Level of Education 36

4.1.5 Distribution of Respondents According to Years of Business Experience 37

4.1.6 Distribution of Respondents According to Earned Income 38

4.1.7 Determinants of Borrowing Behaviours of Entrepreneurs (Via Sectorial 

Choice Analysis) 39

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary 44

5.2 Conclusion 44

5.3 Recommendations 45

References 47

Appendix