TABLE OF CONTENTS

Title Page   -        -        -        -        -        -        -        -        -        -        i

Table of Contents -        -        -        --       -        -        -        -        -        ii

CHAPTER ONE

1.1    Background to the study-  -        --       -        -        -        -        -        1

1.2    Statement of problem-      -        -        -        -        -        -        -        2

1.3    Objectives of the study-    -        --       -        -        -        -        -        3

1.4    The research Questions-    -        --       -        -        -        -        -        3

1.5    Research hypotheses-       -        --       -        -        -        -        -        4

1.6    Significant of the study-    -        --       -        -        -        -        -        4

1.7    Scope of the study- -        --       -        -        -        -        -        -        4

1.8    Limitations of the study-   -        --       -        -        -        -        -        5

1.9    Definition of Terms-         -        --       -        -        -        -        -        6

CHAPTER TWO

2.1 Conceptual Framework-     -        --       -        -        -        -        -        7

2.2 Green Marketing and Corporate Social Responsibility -        -        -        8

2.3 Green Marketing strategies- -        --       -        -        -        -        -        9

2.4 Green Consumer behavior- -        --       -        -        -        -        -        11

2.5 Beverage Marketing- -        --       -        -        -        -        -        -        12

2.6 Material Recycling in Green Marketing- -        -        -        -        -        12

2.7 Green marketing as a Competitive Tool  -        -        -        -        -        13

2.8 Misconceptions of the Concept of Green Marketing   -        -        -        14

2.9 Green Marketing in the Developing Economy (Nigeria)       -        -        15

2.10 Government Regulatory Policies and Green Marketing      -        -        16

SECTION THREE

3.1 Research Design-      -        --       -        -        -        -        -        -        17

3.2 Area of study- -        --       -        -        -        -        -        -        -        17

3.3 Sources of Data and Method of collection         -        -        -        -        17

3.4 population of the study-      -        --       -        -        -        -        -        18

3.5 sample procedure and sample size -        -        -        -        -        -        18

3.6 Validity of the research instrument         -        -        -        -        -        18

3.7 Reliability of the research instrument     -        -        -        -        -        18

3.8 Method of Data analysis     -        -        -        -        -        -        -        19

3.9 Model specification- -        --       -        -        -        -        -        -        19

REFERENCES