ABSTRACT 

The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price, e-payment, e-display an environmental problems. The study adopted simple random sampling techniques. 134 questionnaire were distributed to the respondent is the same selected rural areas in Abia. Descriptive survey method was adopted. It was discovered that factor such as level of income, poor network coverage, power supply contributed to the slow rate of e-marketing in rural areas. It is recommended that rural dweller should be well educated on the practice of e-marketing and its important.

TABLE OF CONTENTS

Title Page 

Title Page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of Contents vi

List of Tables ix

List of Figures x

Abstract xi

CHAPTER ONE

INTRODUCTION

1.1 Background To The Study 1

1.2 Statement Of The Problem 2

1.3 Objectives of The Study 3

1.4 Research Question 3

1.5 Research Hypotheses 4

1.6 Significance Of The Study: 4

1.7 Scope Of The Study 5

1.8 Assumptions Of The Study 5

1.9 Limitations of The Study 6

1.10 Operational Definition of Terms 6

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 Overview of E-Marketing 8

2.1.1 Benefits of E-Marketing 9

2.2 Components of E-Marketing 10

2.2.1 E-Payment 10

2.2.2 E-Pricing 11

2.2.3 E-Purchasing/Sourcing 12

2.2.4 E-Display 12

2.3 Acceptance Rate of E-Marketing 12

2.4 Overcoming E-Marketing Obstacles 14

2. 5 Theoretical Framework 15

2.6 Empirical Study 16

2.7 Appraisal of Technology Based Business In Nigeria. 18

2.8 Summary of the Review 20

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Design 22

3.2 Study Area 22

3.3 Research Population 22

3.4 Sampling Plan 22

3.5 Sample size 23

3.6 Method of Data Collection 23

3.6.1 Instrument 24

3.6.2 Type of Data 24

3.7 Method of Data Analysis 24

3.8 Model Specification 24

3.9 Validity 25

3.10 Reliability 25

3.11 Method for Test of Hypotheses 25

CHAPTER FOUR

4.0 DATA PRESENTATION AND ANALYSIS 27

4.2 Test of Hypothesis 32

CHAPTER FIVE 

5.0 SUMMARY CONCLUSION AND RECOMMENDATION 37

5.1 Summary 37

5.2 Conclusion 37

5.3 Recommendations 38

References