ABSTRACT
These research project examine the impact of salesforce welfare on marketing productivity of selected private firms, using Udeagbala Industries and Roses Garment, both in Aba as a reference. The methodology was primarily qualitative and involved use of motivational models and conflict theory of Dahrendory were use as the theoretical framework. The theory presupposed social changes as an inevitable outcome of activities of societal elements, typified in the contrasting positions of the management and employees that could retard motivation and employee performance. The data collected were analyzed tabulated and presented using pearson correlation method at 0.01 significant level of population sample of n=240 from case study organization. The major finding shows that data revealed general awareness about welfare among the salesperson’s and ability to identify the elements of welfare. The working environment was poor, in terms of office accommodation and furniture, paucity of working materials, scarcely available monetary incentives and unreliable health and safety facilities, which altogether reduce morale (Job Satisfaction) and efficiency in job performance. In recommendation, pragmatic effects should be made to enhance salesforce job capabilities through training; to improve working condition of the salesforce and their general welfare in order to elicit job satisfaction and motivation for increased productivity.
TABLE OF CONTENTS
Title Page
Declaration
Certification
Dedication
Acknowledgements
Table of Contents
List of Tables
IX
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of Problem 2
1.3 Objectives of the Study 3
l.4 Research Questions 3
1.5 Research Hypotheses 4
1.6 Significant of the Study
1.7 Scope of the Study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Conceptual Framework
2.2 Theoretical Framework
CHAPTER THREE: METHODOLOGY
3 .1 Research Design
CHAPTER FOUR: DATA ANALYSES AND DISCUSSION OF RESULTS
4.1 Data Analyses
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
Summary
Conclusion
Recommendations
REFERENCES
APPENDIX
Tables
NKWOJI, M (2020). IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE . Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-salesforce-welfare-on-marketing-productivity-of-selected-private-firms-in-aba-abia-state
MOUAU/11/20657, NKWOJI. " IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 May. 2020, https://repository.mouau.edu.ng/work/view/impact-of-salesforce-welfare-on-marketing-productivity-of-selected-private-firms-in-aba-abia-state. Accessed 23 Dec. 2024.
MOUAU/11/20657, NKWOJI. " IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 May. 2020. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-salesforce-welfare-on-marketing-productivity-of-selected-private-firms-in-aba-abia-state >.
MOUAU/11/20657, NKWOJI. " IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE " Repository.mouau.edu.ng (2020). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-salesforce-welfare-on-marketing-productivity-of-selected-private-firms-in-aba-abia-state