ABSTRACT

The basic concern of conducting this project work was to examine the application of public relations for corporate growth in Nigeria bottling company 9th mile Enugu. Data was collected from both primary and secondary sources. In the primary data collected, the researcher used a well structured questionnaire, interview and personal observation. The data extracted was analyzed using simple percentages and the chi-square statistical tool was used in testing the hypotheses formulated in chapter one. The research study carried out was limited to 431 people as sample size of the population, out of which responses were obtained from 383 respondents. In the course of the research work, it was found out that Public relations tools were shown to have some significant relationship existing between it and organizational corporate growth, It also showed that public relations tools attracts goodwill, mutual understanding and support. This research study also unravel the strength of public relations tools which makes it possible for companies to always be at peace with its host communities through the application of public relations tool of community relations towards effective and efficient dissemination of information to the organizations’ various publics etc. From the findings, recommendations were made to the management of Nigeria bottling company plc. They are recommended to employ more public relations professionals who should handle all the various functions and apply the various strategies for corporate growth towards maintaining competitiveness, the company should as a matter of urgency structure other marketing activities towards partnering with public relations for future marketing campaigns. It was also recommended that the company should make more budgetary allocations available for public relations campaigns targeted at winning more support and mutual understanding with the prospective investors.

TABLE OF CONTENTS

Title Page - - - - - - - - - - -i

Declaration - - - - - - - - - - -ii

Certification - - - - - - - - - -iii

Dedication - - - - - - - - - - -iv

Acknowledgement - - - - - - - - -v

Table of Contents - - - - - - - - - -vi

List of Tables - - - - - - - - - -ix

List of Figure - - - - - - - - - -x

Abstract - - - - - - - - - - -xi

CHAPTER ONE

INTRODUCTION 

1.1 Background of  the Study - - - - - - - -1

1.2 Statement of the Problem - - - - - - - -7

1.3 Objectives Of The Study  - - - - - - - -9

1.4 Research Question    - - - - - - - - -10

1.5 Research hypothesis. - - - - - - - -10

1.6 Significance of the Study - - - - - - - -11

1.7 Scope of the Study - - - - - - - - -12

1.8 Limitations of the Study - - - - - - - -12

CHAPTER TWO

REVIEW OF RELATED LITERATURE

CHAPTER THREE

RESEARCH METHODOLOGY

CHAPTER FOUR

Result and Discussion - - - - - - - -

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

REFERENCES

QUESTIONNAIRE