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This project is focused on the role of advertising in supermarket business performance n Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify...
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This research work was carried out on "Appraisal of Product Performance in the Brewery Industry' The scope of the study is within Enugu State Metropolis. This project will be carried out...
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Organizations have to communicate with their existing and potential customers about what they do (Ajaja, 1995). This, indeed, is a herculean task in Nigeria's market environment clue to...
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In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...
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The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...
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Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...
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This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...
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The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...
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The study examined the impact of Market Segmentation on the marketing of Weaning Foods in Abia State, Nigeria. Specifically, it assured the socio-economic characteristics of the weaning...
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The general objective of this study was to analyse consumer purchase behaviour on frozen foods: a case of frozen fish in Abia state, Nigeria. Specifically, the study has its objectives as...
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The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of...
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Building and maintaining a good relationship with the customer in the banks has attracted attention of management and scholars. This motivated the research to investigate the effect of...
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Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated "Effect of...
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This study analyzed the effects of pricing strategy on the sales performance of some selected firms in Enugu State Nigeria. The specific objective of the study is to clarify the...
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This study analyzed the effect of advertising media on customer patronage for hotel services. The specific objectives of this study were to analyze the socio economic characteristics of...
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Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based...
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This research work studied The Effect of Selected Promotional Mix Element in Services Delivery OF Fast Food Industries In ABIa State. The study basically used Umuahia metropolis which has...
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This research project 'influence of Sales Promotion on Consumer Brand Switching: A study of consumers of Milo of Nestle foods in Aba, Abia State" studied the relationship between Sales...
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In Nigeria Commercial Banking, is a service oriented one. They are non-storable, have direct channels of distribution. highly perishable and the services could not be divorced from (he...
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Promotion is one of the four major elements of a company's 4 marketing mix. The aim of establishing any business as generally believed is to make profit, and profit cannot be made without...
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This research work determined the effects of logistic management practices on marketing performance of selected firms in the food and beverage industry in South South Region, Nigeria with...
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The study was an extensive research on the determinants of marketing efficiency of the Palm oil Market in Abia State. The specific objectives of the enterprise were to analyze the effect...
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This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
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This work examines electronic marketing and business performance in selected retail outlets in Port Harcourt. The purpose of the study is to examine the relationship between electronic...