ABSTRACT
This study examined those factors that influenced brand preference among consumers in Umuahia, Abia state. The coca cola soft drinks that are available in retail outlets in Umuahia, was...
ABSTRACT
This study was carried out to empirically examine the effect of National electricity power price charge differentiation on the marketing performance of restaurant in Abia State, Nigeria....
ABSTRACT
The study analyzed the effect of product differentiation on performance of MTN products in Abia state. The study depended on primary data which was collected with the use of well...
ABSTRACT
The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
ABSTRACT
The study investigated on assessing the effect of family role in the purchase decision process with reference to Umuahia, Abia State. The objective of the study are to identify the...
ABSTRACT
This millennium is being heralded by advances in technology, political ideological harmonization and economic developments such as trade liberalization which among other factors have...
ABSTRACT
Sales promotion is a strategy adopted by many organizations to boost corporate performance to maintain or increase the market share of their productions. This study was carried 0111 to...
ABSTRACT
This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term...
ABSTRACT
This research work investigated the, analysis of consumer preference and patronage for mobile telecommunication attributes in Abia state, Nigeria (a case of MOUA U) In developing...
ABSTRACT
This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
ABSTRACT
The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide...
ABSTRACT
The study analyzed the effect of product modification on the market performance of soft drink product in Aba, Abia State, Nigeria. The objective of the study were; to determine the effect...
ABSTRACT
This project is focused on the role of advertising in supermarket business performance n Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
ABSTRACT
The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify...
ABSTRACT
This research work was carried out on "Appraisal of Product Performance in the Brewery Industry' The scope of the study is within Enugu State Metropolis. This project will be carried out...
ABSTRACT
Organizations have to communicate with their existing and potential customers about what they do (Ajaja, 1995). This, indeed, is a herculean task in Nigeria's market environment clue to...
ABSTRACT
In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...
ABSTRACT
The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...
ABSTRACT
Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...
ABSTRACT
This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...
ABSTRACT
The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...
ABSTRACT
The study examined the impact of Market Segmentation on the marketing of Weaning Foods in Abia State, Nigeria. Specifically, it assured the socio-economic characteristics of the weaning...
ABSTRACT
The general objective of this study was to analyse consumer purchase behaviour on frozen foods: a case of frozen fish in Abia state, Nigeria. Specifically, the study has its objectives as...
ABSTRACT
The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of...
ABSTRACT
Building and maintaining a good relationship with the customer in the banks has attracted attention of management and scholars. This motivated the research to investigate the effect of...