ABSTRACT
In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...
ABSTRACT
The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...
ABSTRACT
Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...
ABSTRACT
This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...
ABSTRACT
The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...
ABSTRACT
The study examined the impact of Market Segmentation on the marketing of Weaning Foods in Abia State, Nigeria. Specifically, it assured the socio-economic characteristics of the weaning...
ABSTRACT
The general objective of this study was to analyse consumer purchase behaviour on frozen foods: a case of frozen fish in Abia state, Nigeria. Specifically, the study has its objectives as...
ABSTRACT
The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of...
ABSTRACT
Building and maintaining a good relationship with the customer in the banks has attracted attention of management and scholars. This motivated the research to investigate the effect of...
ABSTRACT
Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated "Effect of...
ABSTRACT
This study analyzed the effects of pricing strategy on the sales performance of some selected firms in Enugu State Nigeria. The specific objective of the study is to clarify the...
ABSTRACT
This study analyzed the effect of advertising media on customer patronage for hotel services. The specific objectives of this study were to analyze the socio economic characteristics of...
ABSTRACT
Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based...
ABSTRACT
This research work studied The Effect of Selected Promotional Mix Element in Services Delivery OF Fast Food Industries In ABIa State. The study basically used Umuahia metropolis which has...
ABSTRACT
This research project 'influence of Sales Promotion on Consumer Brand Switching: A study of consumers of Milo of Nestle foods in Aba, Abia State" studied the relationship between Sales...
ABSTRACT
In Nigeria Commercial Banking, is a service oriented one. They are non-storable, have direct channels of distribution. highly perishable and the services could not be divorced from (he...
ABSTRACT
Promotion is one of the four major elements of a company's 4 marketing mix. The aim of establishing any business as generally believed is to make profit, and profit cannot be made without...
ABSTRACT
This research work determined the effects of logistic management practices on marketing performance of selected firms in the food and beverage industry in South South Region, Nigeria with...
ABSTRACT
The study was an extensive research on the determinants of marketing efficiency of the Palm oil Market in Abia State. The specific objectives of the enterprise were to analyze the effect...
ABSTRACT
This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
ABSTRACT
This work examines electronic marketing and business performance in selected retail outlets in Port Harcourt. The purpose of the study is to examine the relationship between electronic...
ABSTRACT
The major objective of this study is to access the comparative analysis of cost of cost and returns of wholesalers and retailers marketing vegetable oil in Abia State, Nigeria. However,...
ABSTRACT
Product modification has become one of the major marketing innovation strategies adopted to enhance marketing performance in the contemporary firms, It/s based on this rationale that the...
ABSTRACT
The topic of this study is the impact of marketing concept application and customer satisfaction in the banking industry with Union Bank Nigeria PLC as a case study whose objectives is to...
ABSTRACT
Terms like mobile commerce and mobile marketing have created a huge buzz. If business could use mobile phones to reach consumers anytime, anywhere, it would fundamentally change how they...