ABSTRACT
In Nigeria Commercial Banking, is a service oriented one.
They are non-storable, have direct channels of distribution. highly perishable
and the services could not be divorced from (he person rendering ii. This means
that what the customers receive is based on the behavior of the hank rendering
the service. Some year hack, we thought that a product spoke for itself' hut
that no longer exist as one could reason. Considering the competitive environment
of operation. Todays public is more demanding especially the increasing size, dynamism
and complexity of business, which with iii the gap between operation and its
public.
NWAEKE, E (2021). Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2
EMMANUEL, NWAEKE. "Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 27 Jul. 2021, https://repository.mouau.edu.ng/work/view/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2. Accessed 26 Dec. 2024.
EMMANUEL, NWAEKE. "Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 27 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2 >.
EMMANUEL, NWAEKE. "Impact Of Personal Selling On The Bank Performance (A Study Of UBA Plc And FBN, Owerri, Imo State)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-personal-selling-on-the-bank-performance-a-study-of-uba-plc-and-fbn-owerri-imo-state-7-2