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This is an explanatory research which sought to determine the factor that influence, the adoption of undifferentiated (Mass) marketing strategy in the luxury bus transport industry with...
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This work title "Effect of Product Quality on Consumer Brand Loyalty (A Study of 7Up Bottling Company, Aba,) in Abia State, Nigeria" the major problem, which this study seeks to examine...
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Marketing communication strategies have become one of the major marketing strategies used by marketers in influencing the purchase behavior of households. Thus, this research has...
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The research study dealt with the effects of product attributes on consumer purchase of some selected noodle products in Umuahia, Nigeria. The research problem had focused on finding out...
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The study evaluated product display techniques in small retail outlets in Aba, Abia State. Product display is the art of implementing effective design ideas to increase store traffic and...
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This project, Effective Marking Strategy for Improved Profitability of Rental Organization in Rivers State; a study of Sabio Rental, Port Harcourt, has the objective of looking into the...
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This work titled "The problems and prospect of marketing of public utilities" was carried out with Nigerian Postal services (NIPOST) as a case study. It should be noted that public utility...
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This research work was conducted to evaluate marketing strategies as a tool for survival of retail stores in Umuahia, Abia State. A multistage sampling technique was adopted to select the...
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This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Aba metropolis. The objectives of the study were to ascertain the...
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This study aimed at satisfying customers, the prime focus of this is on business and marking in this view. The research involves an extensive investigation into the appraisal of market...
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This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred...
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This study attempted to examine strategic marketing as an instrument to enhance organizational performance. Fifty questionnaires were therefore distributed within the two levels of...
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This research is carried Out Of "An appraisal of product performance; A study of Nigeria Breweries Plc", the scope of the research is within Enugu metropolis. This project work is carried...
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This study examined those factors that influenced brand preference among consumers in Umuahia, Abia state. The coca cola soft drinks that are available in retail outlets in Umuahia, was...
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This study was carried out to empirically examine the effect of National electricity power price charge differentiation on the marketing performance of restaurant in Abia State, Nigeria....
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The study analyzed the effect of product differentiation on performance of MTN products in Abia state. The study depended on primary data which was collected with the use of well...
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The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
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The study investigated on assessing the effect of family role in the purchase decision process with reference to Umuahia, Abia State. The objective of the study are to identify the...
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This millennium is being heralded by advances in technology, political ideological harmonization and economic developments such as trade liberalization which among other factors have...
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Sales promotion is a strategy adopted by many organizations to boost corporate performance to maintain or increase the market share of their productions. This study was carried 0111 to...
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This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term...
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This research work investigated the, analysis of consumer preference and patronage for mobile telecommunication attributes in Abia state, Nigeria (a case of MOUA U) In developing...
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This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
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The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide...
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The study analyzed the effect of product modification on the market performance of soft drink product in Aba, Abia State, Nigeria. The objective of the study were; to determine the effect...