Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State
ABSTRACT
Novelty and brand are powerful assets that must be carefully
developed, managed and guided jealously by every company that is desirous of
surviving in a competitive business environment. Brand is a name, term, sign ,symbol,
design or a combination of these, that identifies the products of one seller or
group of sellers and differentiates them from those of the competitors (Kotler,
2013). It represents everything that a product or service means to consumers.
As such, brands are valuable assets to a company. Brands are more than just
names and symbols. It adds value to a product. rF1.cy are key elements in the
company's relationships with customers. They exist in the minds of the final
consumers. Thus, they affect consumer's perception and buying behaviour.
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OKEZUE, V (2021). Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/novelty-and-brand-as-causal-determninant-of-consumers-buying-behaviuor-in-abia-state-7-2
VICTORIA, OKEZUE. "Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 06 Sep. 2021, https://repository.mouau.edu.ng/work/view/novelty-and-brand-as-causal-determninant-of-consumers-buying-behaviuor-in-abia-state-7-2. Accessed 24 Dec. 2024.
VICTORIA, OKEZUE. "Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 06 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/novelty-and-brand-as-causal-determninant-of-consumers-buying-behaviuor-in-abia-state-7-2 >.
VICTORIA, OKEZUE. "Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/novelty-and-brand-as-causal-determninant-of-consumers-buying-behaviuor-in-abia-state-7-2