Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis
ABSTRACT
The study investigated on differentiation strategy as a tool
for Customer Acquisition and Retention among selected fashion homes in Aba
metropolis. The objectives of the study were to examine the effect of
differentiation on customer acquisition and retention in fashion industry to
examine the effect of price differentiation on customer acquisition and
retention in fashion industry and to examine the effect of personal
relationship. To achieve the objective of the study, correlational model design
was adopted. In testing the hypothesis, Pearson Product Moment Correlation
Coefficient was used. The major findings were that product differentiation
significantly enhanced customer acquisition and retention in the fashion
Industry. The findings also reveal that product differentiation significantly
enhance customer acquisition and retention in the fashion industry. The findings
further revealed personal relationship significantly enhance customer
acquisition and retention in the fashion industry. The researcher recommends
that organization should also try as much as possible to improve its existing
product as creating awareness on the product.
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UWADI, C (2021). Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis. Repository.mouau.edu.ng: Retrieved Jan 11, 2025, from https://repository.mouau.edu.ng/work/view/differentiation-strategy-as-a-tool-for-customer-acquisition-and-retention-among-selected-fashion-homes-in-aba-metropolis-7-2
CHIAJULAM, UWADI. "Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/differentiation-strategy-as-a-tool-for-customer-acquisition-and-retention-among-selected-fashion-homes-in-aba-metropolis-7-2. Accessed 11 Jan. 2025.
CHIAJULAM, UWADI. "Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 11 Jan. 2025. < https://repository.mouau.edu.ng/work/view/differentiation-strategy-as-a-tool-for-customer-acquisition-and-retention-among-selected-fashion-homes-in-aba-metropolis-7-2 >.
CHIAJULAM, UWADI. "Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis" Repository.mouau.edu.ng (2021). Accessed 11 Jan. 2025. https://repository.mouau.edu.ng/work/view/differentiation-strategy-as-a-tool-for-customer-acquisition-and-retention-among-selected-fashion-homes-in-aba-metropolis-7-2