ABSTRACT
The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining...
ABSTRACT
The Broad objective of the study investigated the impact of sales promotion on the purchase of Indornie noodles by household in Umuahia metropolis and the specific objectives are ascertain...
ABSTRACT
Technological changes and innovations, especially service marketing has accelerated the reduction between the customer 1anker interaction. Based on the above, the study 'ASSESSMENT...
ABSTRACT
This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The...
ABSTRACT
After an indepth study of distribution sales and consumption pattern of beef in Abia state through responses to questions and interviews, some findings were made which could be summarized...
ABSTRACT
Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance...
ABSTRACT
The study had as its purpose, to determine the et1ct, which the application of business social responsibility has on business. It also examined how ef4ctive (he impact has been on the...
ABSTRACT
Palm oil is Form of edible vegetable oil untrained from the fruit of' the oil palm tree. Apart from palm oil, palm kernel oil can also be produced from oil palm. the residue from Oil palm...
ABSTRACT
The study examined buyer attitude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the socio-demographic profile of...
ABSTRACT
Management of most money deposit banks in Nigeria do not really believe that the huge investment on marketing communication pays off and as such, find it very difficult to adopt an...
ABSTRACT
This research was carried out to examine the effect of sales promotion on consumer purchase behavior among MTN subscribers in Umuahia. The objectives of the study are to identify the...
ABSTRACT
Automobile market is one of the most innovative and competitive market in the world. The brand choice of consumers changes from one innovation to another. Cooper (1993) noted that most of...
ABSTRACT
This study examined branding, packaging and labeling as competitive tools in the marketing of bread in Abia State. It examined the socio-economic characteristics 'of the bread producers...
ABSTRACT
The research work examines the influence of advertising on costumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and...
ABSTRACT
The study examined .the effect of pricing strategies on sales performance of selected product offers among fast food enterprises in Abita State, Nigeria. The specific objectives are;...
ABSTRACT
The research was on the effect of advertising on consumer pretense of soft drinks. The major objective of the study is to examine the effect of advertising on consumer preference of 7up...
ABSTRACT.
This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Umuahia metropolis. The objectives of the study were to ascertain...
ABSTRACT
The study investigated the management of customer complaints in a telecommunication industry. The objectives of the study are to investigate the cost of customer's dissatisfaction in...
ABSTRACT
The term corporate social responsibility '(CSR) 1 960s and early 1970 after many multinational corporations formed the term stakeholder meaning those on whose an organization's activities...
ABSTRACT
The study' examined the effect of viral advertising on brand awareness among household based consumers in Abia state, Nigeria. The main objective was to examine the effect of viral...
ABSTRACT
This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...
ABSTRACT
The study examined consumer choice preference and patronage of automobile oil user in Umuahia metropolis. The study examined the factors influencing consumer performance for automobile...
ABSTRACT
Customer satisfaction and loyalty represents a fundamental step in understanding how profitable organizations become. The study assessed the "Effects of Customer Satisfaction and loyalty...
ABSTRACT
The study focused on marketing efficiency of packaged 'water production in lmo State Nigeria. It specifically analyzed the socioeconomic profile and forms of packaged water identified the...
ABSTRACT
Branding is a major issue in product strategy on the one hand, and also in the product marketing and management. Developing a branding, therefore requires a greater deal of long term...