Marketing

Analysis Of Distribution Sales, And Consumption Pattern Of Beef In Abia State, Nigeria

ABSTRACT

After an indepth study of distribution sales and consumption pattern of beef in Abia state through responses to questions and interviews, some findings were made which could be summarized...

64 pages (9424 words) · Projects · 3 years ago

Impact Of An Effective Sales Force On Organizational Performance (A Study Of Unilever Plc.)

ABSTRACT

Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance...

101 pages (15814 words) · Projects · 3 years ago

Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc)

ABSTRACT

The study had as its purpose, to determine the et1ct, which the application of business social responsibility has on business. It also examined how ef4ctive (he impact has been on the...

74 pages (10057 words) · Projects · 3 years ago

Economics Of Marketing Of Palm Oil In Oboro A Study Of Oboro In Ikwuano Local Government Area)

ABSTRACT

Palm oil is Form of edible vegetable oil untrained from the fruit of' the oil palm tree. Apart from palm oil, palm kernel oil can also be produced from oil palm. the residue from Oil palm...

69 pages (12855 words) · Projects · 3 years ago

Buyer Attitude Towards Made- In- Nigeria Shoes. A Case Study Of Aba, Abia State.

ABSTRACT

The study examined buyer attitude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the socio-demographic profile of...

64 pages (8673 words) · Projects · 3 years ago

Effect Of Marketing Communication On Customer Patronage Of Deposit Money Banks In Nigeria (A Study Of Zenith Bank, Umuahia, Abia State)

ABSTRACT

Management of most money deposit banks in Nigeria do not really believe that the huge investment on marketing communication pays off and as such, find it very difficult to adopt an...

48 pages (8597 words) · Projects · 3 years ago

Effects Of Sales Promotion On Consumer Purchase Behaviour Among Mtn Subscribers In Umuahia Metropolis

ABSTRACT

This research was carried out to examine the effect of sales promotion on consumer purchase behavior among MTN subscribers in Umuahia. The objectives of the study are to identify the...

68 pages (10268 words) · Projects · 3 years ago

Determinants Of Consumers' Brand Preference Of Automobile Among Staff Of Michael Okpara University Of Agriculture, Umudike (Mouau)

ABSTRACT

Automobile market is one of the most innovative and competitive market in the world. The brand choice of consumers changes from one innovation to another. Cooper (1993) noted that most of...

52 pages (10407 words) · Projects · 3 years ago

Branding, Packaging And Labeling As Competitive Tools In Marketing Of Breads In Abia State Nigeria

ABSTRACT

This study examined branding, packaging and labeling as competitive tools in the marketing of bread in Abia State. It examined the socio-economic characteristics 'of the bread producers...

63 pages (12177 words) · Projects · 3 years ago

Influence Of Advertising On Consumer Purchase Behaviour (A Study Of Guinness Nig Plc)

ABSTRACT

The research work examines the influence of advertising on costumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and...

60 pages (8318 words) · Projects · 3 years ago

Effect Of Pricing Strategies On Sales Performance Of Selected Product Offers Among Fast Food Enterprises In Abia State

ABSTRACT

 The study examined .the effect of pricing strategies on sales performance of selected product offers among fast food enterprises in Abita State, Nigeria. The specific objectives are;...

74 pages (17771 words) · Projects · 3 years ago

Effects Of Advertising On Consumer Preference For Soft Drink Products

ABSTRACT

The research was on the effect of advertising on consumer pretense of soft drinks. The major objective of the study is to examine the effect of advertising on consumer preference of 7up...

70 pages (10814 words) · Projects · 3 years ago

Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria

ABSTRACT.

This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Umuahia metropolis. The objectives of the study were to ascertain...

80 pages (12262 words) · Projects · 3 years ago

Effective Management Of Customer Complaints As A Strategy Of Achieving Customer Satisfaction In The Telecommunication Industry (A Study Of MTN Nigeria)

ABSTRACT

 The study investigated the management of customer complaints in a telecommunication industry. The objectives of the study are to investigate the cost of customer's dissatisfaction in...

53 pages (8075 words) · Projects · 3 years ago

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba) xxx

ABSTRACT

The term corporate social responsibility '(CSR) 1 960s and early 1970 after many multinational corporations formed the term stakeholder meaning those on whose an organization's activities...

68 pages (13712 words) · Projects · 3 years ago

Effects Of Viral Advertising On Brand Awareness Among Household Based Consumers In Some Selected Local Governments Abia State Nigeria

ABSTRACT

The study' examined the effect of viral advertising on brand awareness among household based consumers in Abia state, Nigeria. The main objective was to examine the effect of viral...

57 pages (13381 words) · Projects · 3 years ago

Appraisal Of Integrated Marketing Communication On Organizational Performance On The Banking Industry In Nigeria. (A Case Study Of Ecobank, Asaba, Delta State) xxx

ABSTRACT

This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...

59 pages (8869 words) · Projects · 3 years ago

Consumer Choice Preference And Patronage Of Automobile Engine Lubricant Users In Abia State Nigeria

ABSTRACT

The study examined consumer choice preference and patronage of automobile oil user in Umuahia metropolis. The study examined the factors influencing consumer performance for automobile...

72 pages (11843 words) · Projects · 3 years ago

Effects Of Customer Satisfaction And Loyalty In The Banking Sector (A Study Of Selected Money Deposit Banks In Umuahia Metropolis)

ABSTRACT

Customer satisfaction and loyalty represents a fundamental step in understanding how profitable organizations become. The study assessed the "Effects of Customer Satisfaction and loyalty...

54 pages (9374 words) · Projects · 3 years ago

Marketing Efficiency Of Packaged Water In Imo State Nigeria

ABSTRACT

The study focused on marketing efficiency of packaged 'water production in lmo State Nigeria. It specifically analyzed the socioeconomic profile and forms of packaged water identified the...

53 pages (8209 words) · Projects · 3 years ago

Effect Of Brand Management In The Detergent Industry (Study Of Pz Nigeria Limited)

ABSTRACT

Branding is a major issue in product strategy on the one hand, and also in the product marketing and management. Developing a branding, therefore requires a greater deal of long term...

71 pages (10141 words) · Projects · 3 years ago

Factors Influencing The Adoption Of Undifferentiated (Mass) Marketing Strategy In Luxury Bus Transport Sub-Sector In Nigeria (A Study Of Abc And Chisco Transport Companies)

ABSTRACT

This is an explanatory research which sought to determine the factor that influence, the adoption of undifferentiated (Mass) marketing strategy in the luxury bus transport industry with...

89 pages (11495 words) · Projects · 3 years ago

Effect Of Product Quality On Consumer Brand Loyalty (A Study Of 7up Bottling Company, Aba) In Abia State Nigeria

ABSTRACT

This work title "Effect of Product Quality on Consumer Brand Loyalty (A Study of 7Up Bottling Company, Aba,) in Abia State, Nigeria" the major problem, which this study seeks to examine...

66 pages (8709 words) · Projects · 3 years ago

Effect Of Marketing Communication Strategies Of Firms On Purchasing Behaviour Of Household In Aba, Abia State (A Study Of Detergent Users In Abia State)

ABSTRACT

 Marketing communication strategies have become one of the major marketing strategies used by marketers in influencing the purchase behavior of households. Thus, this research has...

85 pages (12697 words) · Projects · 3 years ago

Effects Of Products Attributes On Consumer Patronage Of Selected Instant Noodles Products In Umuahia Abia State

ABSTRACT

The research study dealt with the effects of product attributes on consumer purchase of some selected noodle products in Umuahia, Nigeria. The research problem had focused on finding out...

56 pages (7472 words) · Projects · 3 years ago
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