Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)
ABSTRACT
This study was intended to evaluate Effects of Advertising
on sales performance in the Brewering industry. The study was guided by the
following objectives; to ascertain the Effect of advertising on customer
acquisition and sales volume , to ascertain the budgets and appropriation of
advertising on turn-over; to ascertain the effects of advertising on profit.
The study adopted a sample size of 134 computed from a population of 200 using
Taro Yamani method. Questionnaires was used for data collection and sample
percentage and simple regression model was used to analyze the data collected
specificaUy, a five year advertising cost & sales, revenue of the firm was
regressed to determine the effects of cost on the company's sales revenue. The
chi 2 value of the model was 13.338 which iere significant at 1% level; while
the Ilegal kereke R 2 was 0.314 which implied that there is a strong
relationship between advertising and sales performance. The study concluded
that advertising enhances the sales volume of the firm, and thus, recommended
the adoption of advertising and brand designs to make them more appealing in
order to improve sales and lead to better performance.
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EKEOBA, H (2021). Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-sales-performance-in-the-brewering-industry-a-study-of-nigerian-breweries-plc-enugu-7-2
HENRY, EKEOBA. "Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-sales-performance-in-the-brewering-industry-a-study-of-nigerian-breweries-plc-enugu-7-2. Accessed 23 Dec. 2024.
HENRY, EKEOBA. "Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-sales-performance-in-the-brewering-industry-a-study-of-nigerian-breweries-plc-enugu-7-2 >.
HENRY, EKEOBA. "Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-sales-performance-in-the-brewering-industry-a-study-of-nigerian-breweries-plc-enugu-7-2