Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State
ABSTRACT
The recent trend in globalization emphasizes the need to
understand the effect of consumer's perception on their purchase behaviour
especially in a developing country like Nigeria. there is an increasing
application of digital mechanism in trade transition and a reduction in trade
barriers which makes it relatively easy for multinational organization to
compete in several market and economics hence on Nigeria consumer has access to
several products (wine) from around the would and his/her perception of the
product determine the one that, will direct his/her patron age.
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JONAH, O (2021). Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2
OBINNA, JONAH. "Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2. Accessed 24 Dec. 2024.
OBINNA, JONAH. "Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2 >.
OBINNA, JONAH. "Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/comparative-study-of-consumers-perception-and-purchase-of-foreign-and-locally-made-wine-in-abia-state-7-2