Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State

Michael Okpara University | 66 pages (10814 words) | Projects
Marketing | Co Authors: NWOKORIE NKECHINYERE R

ABSTRACT

Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of choice due to resources allocation in microeconomics. This study focuses on the influence factors on quantity of noodles marked in Umuahia north. To identify the major factors that influence quantity demanded and the market share of the different brands of noodles were the major objective of this study. In order to achieve this mandate, the study adopted a multistage sampling technique, which was employed in the selection of location and respondents. Descriptive statistics and linear regression were the tools of analysis adopted for the study. The result of this analysis showed that price, income, education, number of staff and location were statistical significant and therefore influence quantity demanded. More so discovered that indomie instant noodles is the most demanded of all noodles in the study area. It commands more than 35% of the total market share of the study area. Also that majority of the businesses are small business entities. Therefore, the work suggest that producers should ensure that there products are widely available to consumers.

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APA

MICHAEL, U (2021). Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/factors-influencing-the-quantity-of-noodles-marketed-by-traders-in-umuahia-north-local-government-area-of-abia-state-7-2

MLA 8th

UNIVERSITY, MICHAEL. "Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/factors-influencing-the-quantity-of-noodles-marketed-by-traders-in-umuahia-north-local-government-area-of-abia-state-7-2. Accessed 23 Dec. 2024.

MLA7

UNIVERSITY, MICHAEL. "Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/factors-influencing-the-quantity-of-noodles-marketed-by-traders-in-umuahia-north-local-government-area-of-abia-state-7-2 >.

Chicago

UNIVERSITY, MICHAEL. "Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/factors-influencing-the-quantity-of-noodles-marketed-by-traders-in-umuahia-north-local-government-area-of-abia-state-7-2

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