Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.
ABSTRACT
The
study examines consumers’ purchase behaviour towards selected beverages (soft drinks)
Pepsi brand in the metropolis of Port-Harcourt City, Rivers State.10 areas were
selected for the study and 10 consumers were selected from each of the areas,
making a total of one hundred (100) respondents. The instrument used to collect
the relevant data was structured questionnaire. Descriptive statistics such as
frequency and percentages were used to examine the socio economic
characteristics of the respondents, while binary logit was used to determine
the factors influencing the purchasing behaviour and the differences in the
consumption of the selected beverages (soft drinks) Pepsi brand. It was found
out that the age, educational attainment, household size, monthly income,
monthly expenditure on consumption of Pepsi product influenced the consumer
purchase behaviour of selected beverages (soft drinks) Pepsi brand. It was
recommended that educational attainment of the respondents should be improved
upon; while the product quality and price should be maintained and also improved
upon.
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OBAJI, . (2024). Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/analysis-of-consumer-purchase-behaviour-towards-selected-beverages-soft-drinks-pepsi-brand-in-port-harcourt-metropolis-of-rivers-state-nigeria-obaji-ifeoma-j-7-2
.J., OBAJI. "Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 08 May. 2024, https://repository.mouau.edu.ng/work/view/analysis-of-consumer-purchase-behaviour-towards-selected-beverages-soft-drinks-pepsi-brand-in-port-harcourt-metropolis-of-rivers-state-nigeria-obaji-ifeoma-j-7-2. Accessed 23 Dec. 2024.
.J., OBAJI. "Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 08 May. 2024. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/analysis-of-consumer-purchase-behaviour-towards-selected-beverages-soft-drinks-pepsi-brand-in-port-harcourt-metropolis-of-rivers-state-nigeria-obaji-ifeoma-j-7-2 >.
.J., OBAJI. "Analysis Of Consumer Purchase Behaviour Towards Selected Beverages (Soft Drinks) Pepsi Brand In Port-Harcourt Metropolis Of Rivers State, Nigeria.:- Obaji ifeoma .j." Repository.mouau.edu.ng (2024). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/analysis-of-consumer-purchase-behaviour-towards-selected-beverages-soft-drinks-pepsi-brand-in-port-harcourt-metropolis-of-rivers-state-nigeria-obaji-ifeoma-j-7-2