The Impact Of Branding On The Sales Of Consumer Goods In Abia State
ABSTRACT
During the last decade, retail businesses have realized the
importance of creating a strong brand to be able to differentiate in a fierce
market. However, having a strong brand is no longer enough to survive in the
long run and gain a large customers base. Especially in the retail and bottled
industry where many products fulfil the same need for the customer, making it
important to adapt to changes in the market and stand out in the crowd. This
has lead to the wide variety of brands that can be found an intensified
competition. Therefore, the key factor for building a long-term relationship is
through customer brand relationship. A literature review showed that the most
important variables needed to build this relationship are brand experience, brand
satisfaction and brand trust.
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NJOKU, C (2021). The Impact Of Branding On The Sales Of Consumer Goods In Abia State. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-branding-on-the-sales-of-consumer-goods-in-abia-state-7-2
CHIJIOKE, NJOKU. "The Impact Of Branding On The Sales Of Consumer Goods In Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-branding-on-the-sales-of-consumer-goods-in-abia-state-7-2. Accessed 23 Dec. 2024.
CHIJIOKE, NJOKU. "The Impact Of Branding On The Sales Of Consumer Goods In Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-branding-on-the-sales-of-consumer-goods-in-abia-state-7-2 >.
CHIJIOKE, NJOKU. "The Impact Of Branding On The Sales Of Consumer Goods In Abia State" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-branding-on-the-sales-of-consumer-goods-in-abia-state-7-2