Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)

UBAH JOY CHIMDI | 68 pages (7542 words) | Projects

ABSTRACT

The study examined the effect of market segmentation as a tool for achieving organizational sales objectives. The general objective of the study was to examine the effect segmentation as a tool for achieving organization sales objectives in the brewery industry. However, the study examine the problems encountered in market segmentation has helped in the increase of sales turn over other specific objectives were to examine the benefits of segmentation in a competitive market. To enlighten on consumer guidelines about segmentation to know 1 f segmentation has help in collect data for study which were later analyzed using simple percentage and multiple regression models. A sample size of 120 was used for the study. In conclusion, the study summarized that education, income, occupation, marital status, gender, age, perceived quality and frequency of purchases of beverages were significant in influencing the consumer behavior of the respondents. And recommend the adoption of market segmentation in the beer industry.

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APA

UBAH, C (2021). Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2

MLA 8th

CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2. Accessed 23 Dec. 2024.

MLA7

CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2 >.

Chicago

CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2

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