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The study examined the impact of advertising on sales of selected MTN Communication Products in Abia State, Nigeria. It specifically determined the effect of advertising on the sales of...
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The research is on strategic market orientation and marketing performance of selected insurance firms in Nigeria. The study was conducted to ascertain among other aims, the influence of...
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The Influence of Advertisement on Consumer Purchase of Beverages (A study of Unilever Nig. Plc) has been carefully xrayed by the researcher, the importance of advertisement, in the...
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The study is an evaluation of the effect of product repackaging on the performance of selected firms in Nigeria, with special reference to Nestle Nigeria PLC and Cadbury Nigeria PLC. The...
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The examination of the effect of innovation development on consumer patronage of flour-based products in Abia State, Nigeria was the main focus of this study. Simple and purposive random...
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The study investigated "Effect of billboard advertising on consumer preference for toilet soap in Umuahia, Abia State. Questionnaire and review of related literature was used for data...
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This study assesses the effectiveness of the usages of mobile phones based innovation in the e-wallet programme-powered by the Growth Enhancement Support Schema which was designed by the...
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In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers' lifestyle. Packaging has become an ultimate selling...
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The study was designed to analyze price differentials in the marketing of selected agricultural produce in Abia State. Primary data were used for the study .Data collected were done by the...
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Novelty and brand are powerful assets that must be carefully developed, managed and guided jealously by every company that is desirous of surviving in a competitive business environment....
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Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of doing some...
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This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The major objective of this study is to determine the effect of product innovation on a company's market share using Unilever Nigeria Plc Aba, Abia State as a study Company, The primary...
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The study examined the effect of corporate social responsibility on organizational performance. This study identify the relationship between CSR and sale volume, market share and corporate...
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Retail is the sale of goods and services from individuals or businesses to the end-users. Retailers are part of an integrated system called tile supply chain (Nwangene, 201 Ia). A retailer...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
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This study appraised the marketing strategies adopted by mobile phone service providers in Rivers state, Nigeria. This study is necessary because of the increased - use of mobile phone in...
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Sequel to the findings, the following recommendations and others was made. Oil palm processors in the study area should form co-operative societies, government should make sure that inputs...
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Relationship Marketing (RM) is a popular concept in current marketing research and practice. Relationship Marketing has the potential to increase customer retention by building long-term...
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The study investigated the effect of public relation on consumer preference for telecommunication services in Nigeria. The objectives of the study are; to examine the effects of awareness...
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The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
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This study was an exclusive study on influences at sales promotion on the market performance of' selected industrial product in Abia State. The Objective of' the study are; determine the...
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The study was carried out on analysis of public relations practice of the market performance of downstream oil sector in Nigeria. The objectives of the study were to analyze the effect of...
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This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...