Marketing

Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc

ABSTRACT

This study was conducted to identify the relationship between increase in market performance (product quality) through product development and innovation using United African Company UAC...

50 pages (6875 words) · Projects · 3 years ago

Effect Of Consumer Perception On The Demand For Made In Nigeria Shoes In Aba Metropolis

ABSTRACT

The purpose of this study is to appraise the effect of consumer perception on the demand for made in Nigeria shoes in Aba metropolis. Perception is a mental feeling which involves how...

72 pages (14157 words) · Theses · 3 years ago

Impact Of Sales Promotion On Tile Sales Of Unilever Plc Products. In Aba, Abia Sta'ie. Nigeria (2000-2005)

ABSTRACT

 The study was carried out to identify the impact of sales promotion has on the level of sales of unilever Plc products in Aba, Abia State. in carrying out (Ike research, certain...

75 pages (14976 words) · Projects · 3 years ago

Effect Of Advertising On Consumer Brand Preference For Selected Noodle Production In Abia State, Nigeria

ABSTRACT

The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state Nigeria. the objective is to examine the effect of word of mouth...

71 pages (11515 words) · Projects · 3 years ago

Analysis Of Distribution And Performance Of Oil Marketers In Abia State, Nigeria (A Study Of Oando And Conoil, Aba)

ABSTRACT

This research was an intensive analysis of distribution and performance of oil marketers in Oando and Conoil Aba, Abia State, Nigeria. The study was carried out to examine socio-economic...

70 pages (11639 words) · Projects · 3 years ago

Effect Of Customer Services On Patronage Among Customers Of Selected Banks In Umuahia Metropolis In Abia State, Nigeria.

ABSTRACT

The study was carried out to examine the effect of customer services on patronage among customers of selected banks in Umuahia metropolis in Abia State, Nigeria. Four research objectives...

81 pages (9712 words) · Projects · 3 years ago

Socio-Economic Determinants Of Commercialization Among Small Holder Farmers In Abia State, Nigeria

ABSTRACT

The general objective of the study is to analyse the socio- economic determinants of commercialization among small holder farmers in Abia state, Nigeria. The specific objectives of...

47 pages (9997 words) · Projects · 3 years ago

Effectiveness Of Marketing Strategies Adopted By Fast Food Restaurant In Umuahia Metropolis...

ABSTRACT

Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...

103 pages (20501 words) · Projects · 3 years ago

Role Of Online Marketing In The Advancement Of International Trade (A Survey Of Brainwave Information Technology, Aba, - And International Glass Industry, Aba)

ABSTRACT

The basis of this research project is The role of online marketing in the advancement of international trade. A review of related literature was extensively made in Chapter Two of the work...

85 pages (12558 words) · Projects · 3 years ago

Acceptability Rate Of E-Marketing Practices And Environmental Problems In The Selected Rural Areas Of Abia State Nigeria...

ABSTRACT

The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...

52 pages (7683 words) · Projects · 3 years ago

Impact Of Information Technology On Service Delivery In Nigeria Banking Sector In Abia State (A Study Of Selected Banks In Abia State)

ABSTRACT

The advent of information technology is rapidly changing the banking industry in this study, the impact of information technology on the banking industry in Abia state and Nigeria as a...

61 pages (7870 words) · Projects · 3 years ago

Analysis Of Marketing Efficiency Of Garri In Umuahia North L.G.A Abia, Nigeria

ABSTRACT

The broad objective of this study was to analyze the marketing efficiency of garri in Umuahia North Local Government Area of Abia state. Multi-stage random sampling was used to select 4...

86 pages (11345 words) · Projects · 3 years ago

Economics Of Wholesale Marketing Of Textile Cloth Materials In Aba, Abia State.

ABSTRACT

Textile and cloth material has played an important role in development role of many countries, and has facilitated their integration in the world economy. In the developed countries, the...

37 pages (6873 words) · Projects · 3 years ago

Effects Of Human Capital Development On The Growth Of Fast Foods Outlets In Abia State, Nigeria

ABSTRACT

The study examined the effect of human capital development on the growth of fast foods in Abia State, Nigeria. It specifically focused on analyzing the socio-economic profile of the...

60 pages (12626 words) · Projects · 3 years ago

Effect Of Promotion On The Sales I' Volume Of Malt Drinks In Umuahia: (A Study Of Eso-Penco Nigeria Ltd, Umuahia, Abia State.)

ABSTRACT

This research project is a very crucial study for the malt drinks company. The study was motivated by the necessity to establish the effect of promotion on the sales volume of malt drinks...

67 pages (9323 words) · Projects · 3 years ago

Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ....

ABSTRACT

This study examines the effect of test marketing on new product development (a study of 7up bottling company plc. The work further investigates the effect of test marketing on new...

59 pages (7993 words) · Projects · 3 years ago

Effect Of Agricultural Marketing On The Marketing Efficiency Of Rice Farmers In Abia State

ABSTRACT

The study examined the effect of agricultural marketing in the marketing efficiency among rice fainters in Abia State. The objectives of the study were to determine; the socio-economic...

65 pages (10249 words) · Projects · 3 years ago

Effect Of Sales Force Motivational Incentive On Sales Force Performance (A Case Study Of Pz Industry, In Aba Abia State)

ABSTRACT

This research work effect of sales force motivational incentive on sales force performance in a manufacturing company. A case of Pz Industry PLC. The objective of the company is to reach...

68 pages (9783 words) · Projects · 3 years ago

Effect Of Product Innovation On The Market Performance Of Small Scale Enterprise In Abia State.

ABSTRACT

The study analyzed the effect of product innovation strategies on small scale enterprise performance in Abia State. Specifically, the study determined whether product innovation...

86 pages (12669 words) · Projects · 3 years ago

Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State)

ABSTRACT

This research work was undertaken to assess the differentiation strategies in the fashion industry. One of the specific objectives among others was to examine which differentiation...

72 pages (9164 words) · Projects · 3 years ago

The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis)

ABSTRACT

The study examines children's influence in family purchase decision. The purpose of the research was to study how children influence the family purchase decision in Umuahia by observing...

53 pages (6911 words) · Projects · 3 years ago

Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users

ABSTRACT

The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining...

77 pages (15476 words) · Projects · 3 years ago

Impact Of Sales Promotion On The Purchase Of Indomie Noodles By Households In Umuahia Metropolis

ABSTRACT

The Broad objective of the study investigated the impact of sales promotion on the purchase of Indornie noodles by household in Umuahia metropolis and the specific objectives are ascertain...

68 pages (11238 words) · Projects · 3 years ago

Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria

ABSTRACT

Technological changes and innovations, especially  service marketing has accelerated the reduction between the customer 1anker interaction. Based on the above, the study 'ASSESSMENT...

81 pages (12134 words) · Projects · 3 years ago

Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba

ABSTRACT

This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The...

71 pages (10576 words) · Projects · 3 years ago
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