Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria
ABSTRACT
Advertising is a form
of communication that attempts to interpret the qualities of products, services
and ideas in tel-ms of consumer needs and wants. Some companies or
organizations embrace advertising to achieve goodwill, high market share and
sales. This research work is on the impact of advertising on sales of consumer
goods with particular reference to PZ Industries Plc. Among other objectives
the study seeks to study the nature of advertising as well as the relationship
between advertising and sales. The statistical analytical techniques used for
this study is chisquare analytical tool. The primary data was collected with
the use of administeied questionnaire while secondary data was derived from
related available materials. The major result showed that there is a
significant relationship betweeidvertising and the sales of ti company. The
study also showed that there isa significant improvemelit in the sales of the
company as a result of advertising. It was recommended that organizations
should educate the general public through advertising on the uses, functions
aiid benefits of their piolucts.
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IROEGBU, I (2021). Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-sale-of-consumer-goods-a-study-of-pz-industries-plc-aba-abia-state-nigeria-7-2
I, IROEGBU. "Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 13 Oct. 2021, https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-sale-of-consumer-goods-a-study-of-pz-industries-plc-aba-abia-state-nigeria-7-2. Accessed 23 Dec. 2024.
I, IROEGBU. "Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 13 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-sale-of-consumer-goods-a-study-of-pz-industries-plc-aba-abia-state-nigeria-7-2 >.
I, IROEGBU. "Effects Of Advertising On The Sale Of Consumer Goods: A Study Of Pz Industries Plc Aba, Abia State, Nigeria" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-sale-of-consumer-goods-a-study-of-pz-industries-plc-aba-abia-state-nigeria-7-2