Marketing

Influence Of Information Technology In Marketing Of Bank Services (A Case Study Of Diamond Bank Plc In Umuahia Metropolis)

ABSTRACT

This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to...

68 pages (13967 words) · Projects · 3 years ago

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metroplois, Abia State.

ABTSRACT

This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...

67 pages (11626 words) · Projects · 3 years ago

Effect Of Product Innovation On A Company's Markets Share Of (Unilever Nig. Plc, Aba, Abia State)

ABSTRACT

The major objective of this study is to determine the effect of product innovation on a company's market share using Unilever Nigeria Plc Aba, Abia State as a study Company, The primary...

77 pages (13007 words) · Projects · 3 years ago

Impact Of Corporate Social Responsibility On Organizational Performance (Study Of Selected Indigenous Companies Aba Abia State)

ABSTRACT

The study examined the effect of corporate social responsibility on organizational performance. This study identify the relationship between CSR and sale volume, market share and corporate...

57 pages (7760 words) · Projects · 3 years ago

Analysis Of Factors That Affect Location Of Retail Outlets In Umuahia, Abia State

ABSTRACT

Retail is the sale of goods and services from individuals or businesses to the end-users. Retailers are part of an integrated system called tile supply chain (Nwangene, 201 Ia). A retailer...

53 pages (8451 words) · Projects · 3 years ago

Effect Of Sales Promotion On Purchasing Behaviour Of Consumes Of Coca-Cola Products In Umuahia Metropolis

ABSTRACT

The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....

93 pages (14221 words) · Projects · 3 years ago

Appraising Tile Marketing Strategies Adopted By Mobil Phone Service Providers In Nigeria (A Study Airtel, Glo, Mtn In River State)

ABSTRACT

This study appraised the marketing strategies adopted by mobile phone service providers in Rivers state, Nigeria. This study is necessary because of the increased - use of mobile phone in...

47 pages (11667 words) · Projects · 3 years ago

Palm Oil Processing And Marketing: Problems And Prospects. (A Case Of Small Holder Oil Palm Processors In Ukwa East Local Government Area, Abia State, Nigeria).

ABSTRACT

Sequel to the findings, the following recommendations and others was made. Oil palm processors in the study area should form co-operative societies, government should make sure that inputs...

56 pages (9124 words) · Projects · 3 years ago

Effect Of Relationship Marketing On Consumer Preferenc1 For Retail Stores In Aba, Abia State (A Study Of Selected Retail Stores In Aba, Abia State)

ABSTRACT

Relationship Marketing (RM) is a popular concept in current marketing research and practice. Relationship Marketing has the potential to increase customer retention by building long-term...

49 pages (6848 words) · Projects · 3 years ago

Effect Of Public Relations On Consumer Preference For Telecommunication Service In Nigeria.

ABSTRACT

The study investigated the effect of public relation on consumer preference for telecommunication services in Nigeria. The objectives of the study are; to examine the effects of awareness...

54 pages (8493 words) · Projects · 3 years ago

Effects Of Sales Promotion On Customers' Brand Loyalty Of GSM Users In Umuahia, Abia State

ABSTRACT

The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...

69 pages (12892 words) · Projects · 3 years ago

Influence Of Sales Promotion On The Market Performances Of Selected Industrial Products In Abia State.

ABSTRACT

This study was an exclusive study on influences at sales promotion on the market performance of' selected industrial product in Abia State. The Objective of' the study are; determine the...

65 pages (12801 words) · Projects · 3 years ago

Analysis Of Public Relations Practice On The Market Performance Of Downstream Oil Sector In Nigeria (A Study Of Oando Nig Plc) Port-Harcourt, Nigeria

ABSTRACT

The study was carried out on analysis of public relations practice of the market performance of downstream oil sector in Nigeria. The objectives of the study were to analyze the effect of...

65 pages (11575 words) · Projects · 3 years ago

Effects Of Sales Promotion On Marketing Performance Of Nigerian Breweries Plc

ABSTRACT

This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...

57 pages (9445 words) · Projects · 3 years ago

Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)

ABSTRACT

As a marketing mi element (new pro development and management. pricing and promotion policies), distribution policy means strategic decision concerning channels management, physical...

69 pages (11785 words) · Projects · 3 years ago

Profit And Loss Statement On Marketing Budget In The Fast Food Industry In Nigeria

ABSTRACT

This study examined profit and loss statement and marketing Budget in the fast food industry in Nigeria. The specific objectives were to ascertain the effect of profit and loss statement...

60 pages (10003 words) · Projects · 3 years ago

Effect Of Marketing Research On Market Performance Of Selected Small Scale Enterprises In Abia State

ABSTRACT

This study was able to examine the Effect of Marketing Research on Market Performance of Selected Small Scale Enterprises in Abia State. The specific objectives are to ascertain whether...

58 pages (9324 words) · Projects · 3 years ago

Effect Of Service Quality On Customer Satisfaction And Loyalty In The Telecommunication Industry

ABSTRACT

The study investigated the effect of service quality on customer satisfaction and loyalty in the telecommunication industry in Nigeria specifically in Port Harcourt. The research was...

55 pages (8797 words) · Projects · 3 years ago

Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria

ABSTRACT

Marketing efforts once focused primarily on the selling of manufactured - products. But today, the service industries have grown more important to the economy than the manufacturing...

74 pages (10873 words) · Projects · 3 years ago

Influence Of Television Advertising On Customer Behavior Of First Bank Of Nigeria Plc, In Umuahia Metropolis Abia State.

ABSTRACT

In every organization, advertising has been a very important tool in informing, persuading and educating consumers on organization goods and services. Therefore, in this study, the aim is...

60 pages (8936 words) · Projects · 3 years ago

The Impact Of Sales Promotion On The Sales Of Unilever Plc Products In Aba, Abia State Nigeria (2000-2005)

ABSTRACT

Modern marketing calls for more than just the development of a good product. Pricing and accessibility is of' importance too. Companies try to adopt series of techniques to promote their...

77 pages (14851 words) · Projects · 3 years ago

Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)

ABSTRACT

This research work tends to examine effects of adverting on the profitability of bank service marketing. During this research, Yaro Yamen's methodology was adopted using 200 as my...

58 pages (7672 words) · Projects · 3 years ago

Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)

ABSTRACT

This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising...

58 pages (8232 words) · Projects · 3 years ago

The World Wide Web In Practice Of Marketing: Its Challenges To Nigeria In The 2lst Century (Study Of Selected Firms In Umuahia Metropolis)

ABSTRACT

This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 2l century. The research study used 3 selected firms in Umuahia,...

60 pages (13637 words) · Projects · 3 years ago

Effect Of New Product Development On Consumer Patronage In A Manufacturing Company: A Study Of Pz Cussons Nigeria Plc Aba, Abia State

ABSTRACT

This study aims to investigate the effects of new product development on the patronage of consumers of products of PZ Nigeria Plc, in Aba Abia State. A descriptive survey research design...

62 pages (9438 words) · Projects · 3 years ago
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