ABSTRACT
This research work examined market segmentation as an effective marketing strategy of cosmetic products in Abia State, Unilever Nigeria Plc Aba was used as the case study. The study aimed...
ABSTRACT
This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...
ABSTRACT
Relevance of packaging on the marketing performance of a cosmetic product. Packaging has helped in the aspect of converting first-time buyers into loyal consumers. Consumers in marketing...
ABSTRACT
The study was on the analysis of women participation in food crop marketing in Abia State, Nigeria. The study has its objectives as [1J to describe the socioeconomics characteristics of...
ABSTRACT
This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...
ABSTRACT
The study examined the role of political marketing and communication strategy on achieving sustainable democracy and good governance in Abia State. It study investigated the effect of the...
ABSTRACT
The research perform focused on the effect of product distribution strategies on of PZ Cus0 Nig. Plc. The broad objective of the study was to examine the effect of product distribution...
ABSTRACT
The study examined the impact of advertising on sales of selected MTN Communication Products in Abia State, Nigeria. It specifically determined the effect of advertising on the sales of...
ABSTRACT
The research is on strategic market orientation and marketing performance of selected insurance firms in Nigeria. The study was conducted to ascertain among other aims, the influence of...
ABSTRACT
The Influence of Advertisement on Consumer Purchase of Beverages (A study of Unilever Nig. Plc) has been carefully xrayed by the researcher, the importance of advertisement, in the...
ABSTRACT
The study is an evaluation of the effect of product repackaging on the performance of selected firms in Nigeria, with special reference to Nestle Nigeria PLC and Cadbury Nigeria PLC. The...
ABSTRACT
The examination of the effect of innovation development on consumer patronage of flour-based products in Abia State, Nigeria was the main focus of this study. Simple and purposive random...
ABSTRACT
The study investigated "Effect of billboard advertising on consumer preference for toilet soap in Umuahia, Abia State. Questionnaire and review of related literature was used for data...
ABSTRACT
This study assesses the effectiveness of the usages of mobile phones based innovation in the e-wallet programme-powered by the Growth Enhancement Support Schema which was designed by the...
ABSTRACT
In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers' lifestyle. Packaging has become an ultimate selling...
ABSTRACT
The study was designed to analyze price differentials in the marketing of selected agricultural produce in Abia State. Primary data were used for the study .Data collected were done by the...
ABSTRACT
Novelty and brand are powerful assets that must be carefully developed, managed and guided jealously by every company that is desirous of surviving in a competitive business environment....
ABSTRACT
Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of doing some...
ABSTRACT
This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to...
ABTSRACT
This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
ABSTRACT
The major objective of this study is to determine the effect of product innovation on a company's market share using Unilever Nigeria Plc Aba, Abia State as a study Company, The primary...
ABSTRACT
The study examined the effect of corporate social responsibility on organizational performance. This study identify the relationship between CSR and sale volume, market share and corporate...
ABSTRACT
Retail is the sale of goods and services from individuals or businesses to the end-users. Retailers are part of an integrated system called tile supply chain (Nwangene, 201 Ia). A retailer...
ABSTRACT
The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
ABSTRACT
This study appraised the marketing strategies adopted by mobile phone service providers in Rivers state, Nigeria. This study is necessary because of the increased - use of mobile phone in...