Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria.
ABSTRACT
This study is on effect of sales promotion on the
consumption of soft drinks in Umuahia. A study of 7up bottling company Plc
Umuahia Depot. One of the problems addressed in this study was due to iow
amount of money invested by the company on sales promotion activities result to
low sales turnover. The total population used is one hundred (100) which is
made up of sales managers, marketing development officers sales supervisors,
senior and junior staff and sample of 60 employees was randomly drawn from 7up
Bathing company Plc Unuahia depot. The personal interviews and questionnaire
are as well analyzed accordingly. The researcher used chi-square (X2)
statistics for testing hypothesis formulated. Findings shown an indication that
the company management may face consequences in the area of low increase sales
of 7Up product should they not recognized the position of proper research to
influence the consumer buying behaviour. The researcher recommended that the
marketing manager of 7Up Bottling Company Plc, Umuahia depot should know that
the use of sales promotions activities is the only way to ensure consumer.
Patronage and as such they should maintain its products quality and price.
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IREBO, I (2021). Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria.. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-soft-drink-in-umuahia-a-study-of-7up-bottling-company-plc-aba-abia-state-nigeria-7-2
IKECHUKWU, IREBO. "Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 09 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-soft-drink-in-umuahia-a-study-of-7up-bottling-company-plc-aba-abia-state-nigeria-7-2. Accessed 23 Dec. 2024.
IKECHUKWU, IREBO. "Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 09 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-soft-drink-in-umuahia-a-study-of-7up-bottling-company-plc-aba-abia-state-nigeria-7-2 >.
IKECHUKWU, IREBO. "Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria." Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-soft-drink-in-umuahia-a-study-of-7up-bottling-company-plc-aba-abia-state-nigeria-7-2