The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis)
ABSTRACT
The
performance of marketing functions basically marring consumer needs and wants
with the appropriate products and services. It is the duty of the form to adopt
appropriate marketing strategy to attract customers tO its product and since it
is generally believed that marketing strategy affects the consumer buying
behavior. This project therefore attempts to examine how the uses of in marketing
strategies have generated sales for Guinness Nigeria Plc following its impact
on consumer purchasing behaviours. Efforts arc therefore made to show the
relationship between sales turnover and the amount spent on marketing activity.
The project work is divided into five chapters conveying the introduction,
literature review, and research methodology, analysis of result and findings as
well as recommendation and conclusion which might help to achieve greater sales
using marketing strategies. In all special attention is paid to both the
company sales record and he consumers questionnaire for the analysis.
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OGBUKA, E (2021). The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/the-effect-of-marketing-strategy-in-determining-consumer-purchasing-behavior-a-study-of-guinness-nigeria-plc-in-umuahia-metropolis-7-2
EBI, OGBUKA. "The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 15 Nov. 2021, https://repository.mouau.edu.ng/work/view/the-effect-of-marketing-strategy-in-determining-consumer-purchasing-behavior-a-study-of-guinness-nigeria-plc-in-umuahia-metropolis-7-2. Accessed 23 Dec. 2024.
EBI, OGBUKA. "The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 15 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-effect-of-marketing-strategy-in-determining-consumer-purchasing-behavior-a-study-of-guinness-nigeria-plc-in-umuahia-metropolis-7-2 >.
EBI, OGBUKA. "The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-effect-of-marketing-strategy-in-determining-consumer-purchasing-behavior-a-study-of-guinness-nigeria-plc-in-umuahia-metropolis-7-2