Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.
ABSTRACT
This study was carried out to ascertain the evaluation of
distribution strategies in the marketing of soft drinks in Enugu. Primary and
secondary data obtained from administration •of questionnaire was analyzed
using cumulative frequency percentage, and chi-square analytical tool. The
empirical analysis result revealed that there is signficani! effect of the
choice of channel of distribution in the Nigeria Bottling Plc on organization
performance. It was recommended that adequate qualified staff should be
employed perjrmance. It was recommended that adequate qualfIed staff should be
employed by the companies.
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OKAMGBAH, N (2021). Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2
NNEBUIHE, OKAMGBAH. "Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 18 Nov. 2021, https://repository.mouau.edu.ng/work/view/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2. Accessed 23 Dec. 2024.
NNEBUIHE, OKAMGBAH. "Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State.". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 18 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2 >.
NNEBUIHE, OKAMGBAH. "Evaluation Of Distribution Strategies On The Marketing Of 7up Bottling Company Plc, Enugu State." Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-distribution-strategies-on-the-marketing-of-7up-bottling-company-plc-enugu-state-7-2