Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)
ABSTRACT
work investigated brand preference among beer in Umuahia
Metropolis. A self-rated interview and observation were used facilitate the
research work and also as This research consumers of questionnaire,
respectively to instruments for the study. Four (4) null hypotheses were
formulated and tested for statistical significance using chisquare method. The
results of the study show that many take a particular brand of beer like
Heneiken because of its price and the promotional strategies used, while others
take a particular brand of beer like Guiness stout because of its availability.
Others take a particular brand of beer because of the name it has acquired in
the market, natural likeness, stimulant for sexual relationship, influence by
friends, psychological factors, social factors, cultural factors and religious
factors etc. based on these findings, it was recommended that the breweries and
the business organizations should consider the recommendations made towards the
end of this research work
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NWOKA, G (2021). Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/brand-preference-among-consumers-of-beer-in-umuahia-metropous-nigeria-a-case-study-of-selected-brands-7-2
GOODNESS, NWOKA. "Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 11 Nov. 2021, https://repository.mouau.edu.ng/work/view/brand-preference-among-consumers-of-beer-in-umuahia-metropous-nigeria-a-case-study-of-selected-brands-7-2. Accessed 23 Dec. 2024.
GOODNESS, NWOKA. "Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 11 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/brand-preference-among-consumers-of-beer-in-umuahia-metropous-nigeria-a-case-study-of-selected-brands-7-2 >.
GOODNESS, NWOKA. "Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/brand-preference-among-consumers-of-beer-in-umuahia-metropous-nigeria-a-case-study-of-selected-brands-7-2