ABSTRACT
The study had
examined the effect of 'strategic marketing planning on enhancing effective
customer delivery in Ecobank Nigeria Plc. In the course of the study, it was
hypothesized that the adoption of strategic marketing planning in the Bank
service does enhance effective bank service delivery. A total number of two
hundred (200) questionnaires was administered which represents the population
of the study. However, after data collection with the use of questionnaire the
researcher conducted that strategic marketing planning enhances effective and
efficient consumer satisfaction in the banking industry. Thus, the study
recommended that strategic marketing planning should be adopted in the banking
industry. Not only that of enhancing effective and efficient customer service
delivery, but it helps in achieving long-term growth and competitive survival.
EKWEBELEM, O (2021). Effect Of Strategic Marketing Planning On Enhancing Effective Customer Delivery (Study Of Ecobank Nigeia Plc). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-strategic-marketing-planning-on-enhancing-effective-customer-delivery-study-of-ecobank-nigeia-plc-7-2
ONYINYECHI, EKWEBELEM. "Effect Of Strategic Marketing Planning On Enhancing Effective Customer Delivery (Study Of Ecobank Nigeia Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 15 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-strategic-marketing-planning-on-enhancing-effective-customer-delivery-study-of-ecobank-nigeia-plc-7-2. Accessed 23 Dec. 2024.
ONYINYECHI, EKWEBELEM. "Effect Of Strategic Marketing Planning On Enhancing Effective Customer Delivery (Study Of Ecobank Nigeia Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 15 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-strategic-marketing-planning-on-enhancing-effective-customer-delivery-study-of-ecobank-nigeia-plc-7-2 >.
ONYINYECHI, EKWEBELEM. "Effect Of Strategic Marketing Planning On Enhancing Effective Customer Delivery (Study Of Ecobank Nigeia Plc)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-strategic-marketing-planning-on-enhancing-effective-customer-delivery-study-of-ecobank-nigeia-plc-7-2