ABSTRACT
For
the researcher to grasp the full significance of the subject matter,
intricacies has been curtailed using the appropriate techniques to attain the
objectives; however, every societies has its own culture depending on the
nature of people that stay in the society. This study tries to make critical
evaluation of the place, necessary for an contributions of culture in changing
consumer buyers behavior. As the title of this work it is an attempt to assess
cultural variables, such as religion, education family and references groups
and their effect in changing consumers buyers behavior, culture could be seen
as the object of marketing organizations. To carryout this study, a number of
tools out. This study, a number of tools and procedure which involve the use of
questionnaires unpublished materials, marketing textbooks and oral interviews
were used by the researcher. The work is divided into fire chapter! sections.
However the investigation deals with the general background of the purpose of
the study was to investigate the impact of culture in changing buyer's
behavior. Research question and hypothesis were used in carrying out this
study. Three villages in Atta Ikeduru L.G.A in Imo State was used for this
investigation; the instrument used in this study was a questionnaires and
hypothesis administered to all the respondents, to all the respondents out of
one hundred questionnaire administered one hundred wee also returned. The data
collection were analysed and results obtained. from the investigation upheld
the research question. In conclusion the important aspect of the impact of
culture in changing buyers behavior in Atta Ikeduru L.G.A. The researcher made
six recommendations two suggestions were made for further research.
AMOBI, A (2021). Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-culture-on-changing-the-buying-behaviour-of-consumers-of-food-seasonings-in-imo-state-nigeria-7-2
AMOBI, AMOBI. "Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 15 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-culture-on-changing-the-buying-behaviour-of-consumers-of-food-seasonings-in-imo-state-nigeria-7-2. Accessed 23 Dec. 2024.
AMOBI, AMOBI. "Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 15 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-culture-on-changing-the-buying-behaviour-of-consumers-of-food-seasonings-in-imo-state-nigeria-7-2 >.
AMOBI, AMOBI. "Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-culture-on-changing-the-buying-behaviour-of-consumers-of-food-seasonings-in-imo-state-nigeria-7-2