Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)
ABSTRACT
This study was conducted with the ultimate aim of analyzing
the impact of integrated marketing communication on organizational performance.
The objective of this study was to improve effective communication, maintain
steady bargaining among management and workers in the organization. The
information used in this study was obtained from two sources, primary and
secondary source, chisquare was used to test the hypotheses stated in this
study. The research design used in this study was cross sectional survey
design, and the sampling procedure used was stratified probability sampling
techniques. The researcher used tables and simple percentages as a method of
data analysis. Finally the researcher summarized and recommends that the management
should maintain a steady bargaining, and effective communication management
relation in the organization in order to achieve increase in organizational
performance.
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ANOSIKE, U (2021). Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-integrated-marketing-communication-on-organisational-performance-a-study-of-abia-line-network-company-limited-umuahia-7-2
U, ANOSIKE. "Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 14 Oct. 2021, https://repository.mouau.edu.ng/work/view/impact-of-integrated-marketing-communication-on-organisational-performance-a-study-of-abia-line-network-company-limited-umuahia-7-2. Accessed 23 Dec. 2024.
U, ANOSIKE. "Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 14 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-integrated-marketing-communication-on-organisational-performance-a-study-of-abia-line-network-company-limited-umuahia-7-2 >.
U, ANOSIKE. "Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-integrated-marketing-communication-on-organisational-performance-a-study-of-abia-line-network-company-limited-umuahia-7-2