Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba)
ABSTRACT
Product is one of the most essential aspect of the elements
of marketing mix revolve around it. However, it dose not mean that product
planning and development is free from problems but we still have some other way
of solving the problems so as to ensure the growth and objective. This project
is made up of five chapters. Chapter One is the introduction Qhase which
contains the topic under review, statement of problems, research questions and
hypothesis, objectives of the study, scope and limitation, significance of the
study and definition of the terms. Chapter Two deals with the review or related
literature and current models. Chapter. Three is the research methodology which
includes the research designs, area and location of the study, population of
the study, determination of the sample size, sampling method, method of data collection,
sources of data, date administration, data analysis, validity and reliability.
Chapter Four involve the presentation and analysis of data, presentation
analysis, testing of hypothesis and discussion of result. Chapter Five contains
the summary, conclusion and recommendations and suggestions for further studies
based on this, it will help to find possible solution to improving and
enhancing product planning and development in consumer, manufacturing firms.
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AZUNNA, P (2021). Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba). Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/product-innovation-as-a-tool-of-achieving-sustainable-growth-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2
PAUL, AZUNNA. "Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 13 Oct. 2021, https://repository.mouau.edu.ng/work/view/product-innovation-as-a-tool-of-achieving-sustainable-growth-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2. Accessed 23 Dec. 2024.
PAUL, AZUNNA. "Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 13 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/product-innovation-as-a-tool-of-achieving-sustainable-growth-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2 >.
PAUL, AZUNNA. "Product Innovation As A Tool Of Achieving Sustainable Growth In A Competitive Market (A Study Of Unilever Nigeria Plc Aba)" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/product-innovation-as-a-tool-of-achieving-sustainable-growth-in-a-competitive-market-a-study-of-unilever-nigeria-plc-aba-7-2