Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria
ABSTRACT
The study examined the impact of consumer preference for
consumption of locally produced rice in Abia State. The study examined that
price, quality, availability, packaging influence the consumption of local rice
in Abia State. Questionnaire was used to sought information from respondents in
Abia State, Data was analyzed with logistic regression model. It was discovered
that price, quality. Availability influence the consumption of rice in Abia.
Product packaging was not a major factor in Abia State. It was recommended that
producer/ Marketers should improve on the product quality and add attributes
like the foreign rice.
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CHIDI, N (2021). Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria. Repository.mouau.edu.ng: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/accessing-the-impact-of-consumer-preference-for-the-consumption-of-locally-produced-rice-in-abia-state-nigeria-7-2
NKECHINYEREM, CHIDI. "Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/accessing-the-impact-of-consumer-preference-for-the-consumption-of-locally-produced-rice-in-abia-state-nigeria-7-2. Accessed 23 Dec. 2024.
NKECHINYEREM, CHIDI. "Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 05 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/accessing-the-impact-of-consumer-preference-for-the-consumption-of-locally-produced-rice-in-abia-state-nigeria-7-2 >.
NKECHINYEREM, CHIDI. "Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria" Repository.mouau.edu.ng (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/accessing-the-impact-of-consumer-preference-for-the-consumption-of-locally-produced-rice-in-abia-state-nigeria-7-2