ABSTRACT
The study is an evaluation of the effect of product
repackaging on the performance of selected firms in Nigeria, with special
reference to Nestle Nigeria PLC and Cadbury Nigeria PLC. The overall objective
of this study is to evaluate the effect of product repackaging on the
performance of selected firms in Nigeria while the specific objectives are to
determine the impact of repackaging on market share expansion, the effect of
repackaging on sales volume, and to access the impact of product repackaging on
corporate profitability. The research design is time series experimental
design, while the sources of data are from published annual reports of the two
firms understudy. Data were analyzed using i-test of difference of mean,
correlation coefficient R and spearman Rank order correlation coefficient,
Based on three hypotheses that were formulated and stated in their null forms.
as the findings indicate that repackaging does not contribute significantly to
the expansion of market share and that repackaging does not contribute
significantly to enhance the growth of corporate profitability. The research
therefore recommends that companies involved in product repackaging should
expand their market through promotion to create awareness of the repackaged
products as means to increasing profit based enhanced turnover. Finally the
cost of repackaging that was found to be high thus did not contribute
significantly to growth on corporate profitability, could be managed based on
the spreading of cost of repackaging over a space of years.
NTO, O (2021). Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/evaluation-of-the-effect-of-product-repackaging-on-the-performance-of-selected-firms-in-nigeria-7-2
OKORE, NTO. "Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 16 Sep. 2021, https://repository.mouau.edu.ng/work/view/evaluation-of-the-effect-of-product-repackaging-on-the-performance-of-selected-firms-in-nigeria-7-2. Accessed 24 Dec. 2024.
OKORE, NTO. "Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 16 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/evaluation-of-the-effect-of-product-repackaging-on-the-performance-of-selected-firms-in-nigeria-7-2 >.
OKORE, NTO. "Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-the-effect-of-product-repackaging-on-the-performance-of-selected-firms-in-nigeria-7-2