Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)

ONWUNEME VERACIOUS ONYINYECHI | 57 pages (8380 words) | Projects

ABSTRACT

The study investigated "Effect of billboard advertising on consumer preference for toilet soap in Umuahia, Abia State. Questionnaire and review of related literature was used for data sourcing. The population of the study consist of two local governments in Umuahia. A sample size of 100 respondents were randomly selected between the two local government. Three research questions were formulated and analyzed. The analytical tools used was Chi-square, and the result shows that location, clarity of image and language use affect consumer purchase decision. Based on the findings, the following recommendations were made: Companies that uses billboard type of advertising should choose a location where people can notice the billboard; the image of the billboard should be clear so that people can see it very well and understand the write-ups; companies should use language that will be understandable and explainable to people in order to understand what the advert is all about and companies should celebrities in billboard posters in order to attract attention of people.

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APA

ONWUNEME, O (2021). Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis). Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-billboard-advertising-on-consumer-preference-for-toilet-soap-a-study-of-umuahia-metropolis-7-2

MLA 8th

ONYINYECHI, ONWUNEME. "Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 16 Sep. 2021, https://repository.mouau.edu.ng/work/view/effects-of-billboard-advertising-on-consumer-preference-for-toilet-soap-a-study-of-umuahia-metropolis-7-2. Accessed 24 Dec. 2024.

MLA7

ONYINYECHI, ONWUNEME. "Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 16 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-billboard-advertising-on-consumer-preference-for-toilet-soap-a-study-of-umuahia-metropolis-7-2 >.

Chicago

ONYINYECHI, ONWUNEME. "Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effects-of-billboard-advertising-on-consumer-preference-for-toilet-soap-a-study-of-umuahia-metropolis-7-2

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