Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State
ABSTRACT
This research work is talking about the influence of
packaging on the purchase of cosmetic product in Aba metropolis. We try to find
out the packaging strategies, understand the meaning, possibilities, advantages
and effect of cosmetic packaging and how it influence consumer to buy more.
This work covers five chapters, chapter one deals with the introduction,
background of the study, statement of problem. objectives of the study.
research question, statement of hypotheses, delimitation, limitation, the
importance of the study etc. chapter two originated with a literature review
which talks about various approaches to the definition of packaging, the role
of packaging in marketing, an overview of packaging, global trend inn
packaging, packaging of cosmetic etc. chapter three deals with the research
design, area of study, population of study, determination of sample size,
sample technique, method of collecting data, source of data, analysis of data
etc. chapter four explained the presentation, interpretation and analysis of
data while chapter five is all about summary of findings, conclusion and recommendation
and bibliography.
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NJOKU, C (2021). Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State. Repository.mouau.edu.ng: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-the-purchase-of-cosmetic-products-in-aba-metropolis-abia-state-7-2
CHINWENDU, NJOKU. "Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Sep. 2021, https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-the-purchase-of-cosmetic-products-in-aba-metropolis-abia-state-7-2. Accessed 24 Dec. 2024.
CHINWENDU, NJOKU. "Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Sep. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-the-purchase-of-cosmetic-products-in-aba-metropolis-abia-state-7-2 >.
CHINWENDU, NJOKU. "Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State" Repository.mouau.edu.ng (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-packaging-on-the-purchase-of-cosmetic-products-in-aba-metropolis-abia-state-7-2