Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria,
ABSTRACT
This study analyzed the effects of pricing
strategy on the sales performance of some selected firms in Enugu State
Nigeria. The specific objective of the study is to clarify the pricing
strategies adopted by the firms, examine the sales volume of the firms, analyze
the relationship between price and sale revenue and to analyze the factors
affecting the sales revenue of the firms. Random samples of (100) hundred firms
were selected from the Enugu metro police. Questionnaires were distributed to
them to enable the research get the required data. The tools used to analyze
the data descriptive statistics, correlation analyses and multiple regression
analyses. They identified pricing strategies include cost based pricing,
premium pricing, skimming pricing, penetrating pricing, competing pricing etc.
There was a negative relationship existing between price and sale revenue. The
factor affecting sales revenue include: competition, sales price and the number
of marketers. Based on the finding, it was recommended that the firms should
study the market situation and adopt a suitable pricing strategy since price is
strongly related to sales.
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ONUOHA, C (2021). Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria, . Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-pricing-strategy-on-the-sales-performance-of-nigeria-breweries-a-study-of-nigeria-breweries-depot-enugu-state-nigeria-7-2
CHINOMSO, ONUOHA. "Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria, " Repository.mouau.edu.ng. Repository.mouau.edu.ng, 27 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-pricing-strategy-on-the-sales-performance-of-nigeria-breweries-a-study-of-nigeria-breweries-depot-enugu-state-nigeria-7-2. Accessed 26 Dec. 2024.
CHINOMSO, ONUOHA. "Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria, ". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 27 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-pricing-strategy-on-the-sales-performance-of-nigeria-breweries-a-study-of-nigeria-breweries-depot-enugu-state-nigeria-7-2 >.
CHINOMSO, ONUOHA. "Effect Of Pricing Strategy On The Sales Performance Of Nigeria Breweries ,A Study Of Nigeria Breweries Depot, Enugu State, Nigeria, " Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-pricing-strategy-on-the-sales-performance-of-nigeria-breweries-a-study-of-nigeria-breweries-depot-enugu-state-nigeria-7-2