The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal)
ABSTRACT
Transportation is one critical
sector of national economy; be it in advanced economies or developing economies
of the world. Marketing strategy can be said to be the marketing logic by which
the business unit experts, to achieve its marketing objectives, which consists
of decision making, marketing expenditures, marketing mix and marketing
allocation in relation to expected environmental and competitive conditions,
Kotler (2000:170). However, the airline operations have to blend effectively
with the above variables in the most efficient and result-oriented manner. This
is to enable them get the best out of their strategic efforts, which results to
an improved performance. It will also enable them to beat their competitors
from every angle. The importance of airlines in transport industry need not to
be over emphasized. It helps to create time and place utilities. Airlines is
reputated for its high speed and comfort, it is therefore mostly used for
transporting high value, perishable and emergency freight.
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UBANI, I (2021). The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-strategy-on-customer-satisfaction-on-airline-operations-a-study-of-arik-airline-owerri-terminal-7-2
INNOCENT, UBANI. "The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 27 Jul. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-strategy-on-customer-satisfaction-on-airline-operations-a-study-of-arik-airline-owerri-terminal-7-2. Accessed 26 Dec. 2024.
INNOCENT, UBANI. "The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 27 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-strategy-on-customer-satisfaction-on-airline-operations-a-study-of-arik-airline-owerri-terminal-7-2 >.
INNOCENT, UBANI. "The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-marketing-strategy-on-customer-satisfaction-on-airline-operations-a-study-of-arik-airline-owerri-terminal-7-2