Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis...
ABSTRACT
The study examines the impact of
marketing on the sales of agricultural produce (rice) in Enugu metropolis. The
research measures the profit and profitability ratio of rice, identify types of
agricultural produce that is consumed mostly in Enugu metropolis and analyze
the effect of rice marketing on standard of living. A structural questionnaire
was administered to 400 respondents upon which 250 v. are returned giving a
response of 62.5% descriptive statistics and cost and returned analysis were
used to analyze the data. The result show that profitability enhances the
marketing potentials of rice iii Enugu metropolis and that the product is
efficient and impacts positively to standard of living. The study will help to
find a possible way of achieving effective selling of agricultural produce
(rice) in Enugu in etropolis.
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EBOH, C (2021). Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis.... Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-marketing-on-the-sales-of-agricultural-produce-rice-in-enugu-metropolis-7-2
CHINENYE, EBOH. "Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis..." Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/impact-of-marketing-on-the-sales-of-agricultural-produce-rice-in-enugu-metropolis-7-2. Accessed 26 Dec. 2024.
CHINENYE, EBOH. "Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis...". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-marketing-on-the-sales-of-agricultural-produce-rice-in-enugu-metropolis-7-2 >.
CHINENYE, EBOH. "Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis..." Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-marketing-on-the-sales-of-agricultural-produce-rice-in-enugu-metropolis-7-2