Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC)
ABSTRACT
Organizations have to communicate
with their existing and potential customers about what they do (Ajaja, 1995). This,
indeed, is a herculean task in Nigeria's market environment clue to its
characteristic nature which is further encapsulated by the vagaries of
Nigeria's economic, demographic, social, political, legal, religious, cultural
and environmental forces. Marketing communication is very important and at the
same time challenging in the manufacturing companies. The marketing
communication mix elements have become important players in the life of so many
businesses. they helps in moving market offerings (goods, service and ideas
etc) From manufacturers/sellers to end users and build and maintain relationships
from with customers, prospects and other stakeholders of the company (Harris,
1998). 1 However, Marketing strategies that stress relationship building in
addition to producing sales will force marketers to consider all the elements
in the marketing Communication mix (Marcommwise, 2006).
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MICHAEL, U (2021). Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/integrated-marketing-communication-as-a-tool-for-improving-performance-in-nigeria-bottling-company-plc-nbc-7-2
UNIVERSITY, MICHAEL. "Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/integrated-marketing-communication-as-a-tool-for-improving-performance-in-nigeria-bottling-company-plc-nbc-7-2. Accessed 26 Dec. 2024.
UNIVERSITY, MICHAEL. "Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 28 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/integrated-marketing-communication-as-a-tool-for-improving-performance-in-nigeria-bottling-company-plc-nbc-7-2 >.
UNIVERSITY, MICHAEL. "Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/integrated-marketing-communication-as-a-tool-for-improving-performance-in-nigeria-bottling-company-plc-nbc-7-2