ABSTRACT
This study titled: Application of
information technology towards achieving effective distribution of brewery
products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine
the extent that Nigerian Brewery applies information technology tools to
achieve effective distribution of its products. A survey research design was
used for this study whereas both primary and secondary data. were collected for
the study. Major research tools Used was questionnaire. The study population
consisted of management and staff of the case organization. Major findings of
the study include Nigerian Brewery plc made use of such devices as Electronic
data exchange, electronic fund transfer and satellite tracking for effective
distribution. The use of these tools will increase the productivity and enable
faster and efficient information exchange with trading partners, greater
sharing of information and greater tracking of market data the company has
sufficient products to meet customers' frequent demand. Finally, based on the
findings, the researcher recommended that the Brewery business should adopt
scientific management that is information technology in orientation, the
company should acquire more distribution vans equipped electronically to enable
it adequate coverage of its entire market both in rural and urban areas
IREM, N (2021). Application Of information Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch). Repository.mouau.edu.ng: Retrieved Dec 26, 2024, from https://repository.mouau.edu.ng/work/view/application-of-information-technology-towards-achieving-effective-distribution-of-brewery-products-the-study-of-nigerian-brewery-plc-aba-branch-7-2
NWANKWO, IREM. "Application Of information Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 26 Jul. 2021, https://repository.mouau.edu.ng/work/view/application-of-information-technology-towards-achieving-effective-distribution-of-brewery-products-the-study-of-nigerian-brewery-plc-aba-branch-7-2. Accessed 26 Dec. 2024.
NWANKWO, IREM. "Application Of information Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 26 Jul. 2021. Web. 26 Dec. 2024. < https://repository.mouau.edu.ng/work/view/application-of-information-technology-towards-achieving-effective-distribution-of-brewery-products-the-study-of-nigerian-brewery-plc-aba-branch-7-2 >.
NWANKWO, IREM. "Application Of information Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch)" Repository.mouau.edu.ng (2021). Accessed 26 Dec. 2024. https://repository.mouau.edu.ng/work/view/application-of-information-technology-towards-achieving-effective-distribution-of-brewery-products-the-study-of-nigerian-brewery-plc-aba-branch-7-2