Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)
ABSTRACT
At various levels of daily
transaction, you pay a price. Transaction can never be complete without a
decider "price". To the seller, his price is the money which he
receives from the buyer while to the buyer; his price is the goods he pays for.
The major problem producers normally face in the bias in price setting especially
during introduction of new products. This is because they face a lot of
questions which include, at what price will I sell my product? Will customers
be willing to pay such amount for this product? What will be the performance of
the product at that price? To answer the above question, pricing strategy has
to be applied as to attain good product performance. Also, during price
setting, the producer has to be careful because his price could be interpreted
either as an indicator of high or low quality. If a product is well priced, it
affects product performance positively, but if not well priced, the reverse is
the case. A survey method is used as it is a descriptive study. The sample size
is 39 while the instruments in use are questionnaire and chi-square. The questionnaires
are distributed for responses to be made while clii-square is used for the
analysis. Data collection is done through primary and secondary sources.
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DIMKPA, U (2021). Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc). Repository.mouau.edu.ng: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/pricing-strategy-and-product-performance-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-7-2
UZOMA, DIMKPA. "Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)" Repository.mouau.edu.ng. Repository.mouau.edu.ng, 22 Jul. 2021, https://repository.mouau.edu.ng/work/view/pricing-strategy-and-product-performance-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-7-2. Accessed 27 Dec. 2024.
UZOMA, DIMKPA. "Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)". Repository.mouau.edu.ng, Repository.mouau.edu.ng, 22 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/pricing-strategy-and-product-performance-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-7-2 >.
UZOMA, DIMKPA. "Pricing Strategy And Product Performance In The Brewing Industry (A Study Of Nigerian Breweries Plc)" Repository.mouau.edu.ng (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/pricing-strategy-and-product-performance-in-the-brewing-industry-a-study-of-nigerian-breweries-plc-7-2