ABSTRACT

The research was carried out on the effect of petroleum product distribution strategy on marketing efficiency of independent oil marketers in Abia state, Nigeria: A study of some selected oil companies in Abia state. The researcher on problem statement tried to investigate and assessed the company on such positive problems as, why had the company been so successful in the petroleum products distribution in Nigeria, is it true that the company existence and marketing activities had contributed to the growth and development of the nation 's economy, etc. The researcher on carrying out the study had the following purpose of the study to include; Examine and frequent supply of the relationship between camel intensive distribution strategy and marketing efficiency, Analyze the relationship between channel distribution and product availability, analyze the effect of intensive distribution strategy on the profitability of the enterprise and also to ascertain some of the problem facing the enterprise. Furthermore, the researcher after collecting the data, analyses then using statistical tools to analysis such as percentage, simple regression, and coloration coefficient Again, the researcher after carrying out the study find out that shortage of petroleum products do affects its distribution in Nigeria, and that intensive and frequent supply of petroleum products leads to the growth and development of the nation economy, etc. The researcher later put up some recommendations that will help both the company and the government tremendously in achieving their targeted objectives. The researcher therefore concluded that collaborative efforts of both petroleum industry and government should aimed at encouraging efficient and effective distribution of petroleum products in Nigeria so that its inevitable contributions or benefits can be actualized.